Specialist Deputy Manager, Go-To-Market
We are seeking a Specialist Deputy Manager to manage end-to-end marketing campaigns and activations in collaboration with U.S.-based Strategic Marketers, including national and portfolio marketing leaders, and work closely with business or practice leaders. This role drives strategic alignment, manages content, and optimizes performance using data insights. It includes budget ownership, stakeholder management, and leadership of cross-functional teams, with a strong focus on influencing campaign strategy and contributing to business outcomes.
As a Specialist Deputy Manager, you will help manage campaign planning by developing content strategies aligned with audience needs and business priorities. You will collaborate with Client Account Teams and Research & Insights to help shape targeting strategies using behavioral and market data, determining brand messaging consistency across channels, and present strategic recommendations to leadership. You will also manage campaign budgets, create financial forecasts, and demonstrate ROI while coordinating activations to maintain strategic alignment and operational excellence.
In execution, you will oversee integrated marketing campaigns across paid advertising, SEO/SEM, social media, and events. This includes managing agency relationships, optimizing media mix, and driving video, audio, and email initiatives through refined segmentation and engagement strategies. You will help manage demand generation efforts, optimize performance using data insights, and manage event strategies for key business units.
To measure impact, you will conduct advanced campaign analysis, connect insights to business objectives, and optimize workflows, manage scoring models, and funnel performance. You will also enhance digital experiences by improving conversion paths and recommending user-driven optimizations, while maintaining dashboards and instrumentation for performance tracking tied to business outcomes.
Required skills and competencies
Marketing strategy & planning
Project and Stakeholder Management
Data analytics and storytelling:
Experience Required in Integrated Marketing Leadership & Channel Optimization Including:
Digital strategy and media performance
Content, brand, and experiential marketing
Experience leading strategic digital marketing activations such as video, podcast, webcasts, or webinars, including production, distribution, and performance analysis.
Demand generation and growth marketing
The Go-To-Market team brings Deloitte’s priorities to life through marketing that connects with clients, builds relationships, and supports the firm’s growth. We partner with strategists, business leaders, and cross-functional teams to turn ideas into integrated campaigns, develop clear and compelling messaging, and create experiences that resonate across channels—email, social, events, PR, web, paid media, SEO/SEM, podcasts, webinars, and account-based marketing (ABM), among others.
We blend creativity, strategy, collaboration, and data-driven thinking. In addition to executing campaigns, we coordinate stakeholders, manage budgets and workflows, improve digital experiences, and measure performance so each effort can learn, adapt, and have a greater impact over time. Across every level, our work is grounded in teamwork, curiosity, and a shared focus on helping Deloitte show up in the market with clarity, consistency, and purpose.
Work Environment and Shift Timings
Deloitte offers a hybrid working environment designed to support flexibility and business requirements. The following schedule applies to this role:
Please note: Shift timings and work arrangements may be adjusted temporarily based on business needs.
Work Location: Hyderabad/Bengaluru
