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Create a content calendar to schedule posts, videos, blogs, and other content types across different platforms.
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Optimise listings with relevant keywords for better visibility on search engines (SEO).
Produce informative and engaging blogs or articles about real estate trends, market updates, buying/selling tips, and local community features.
Research industry news and trends to create content that resonates with potential buyers, investors, and sellers.
Manage content on social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) to promote listings, events, and the company brand.
Monitor social media performance and engagement levels, adjusting content strategies as needed to increase followers and leads.
Create high-quality video tours and photoshoots, virtual walkthroughs and drone footage of properties to showcase listings.
Design flyers, brochures, banners, and other promotional materials for online and offline use.
Track performance metrics for email campaigns.
Optimize website content (property descriptions, blogs, and landing pages) for search engines to drive organic traffic.
Work closely with the sales team to create tailored content that supports lead generation and sales goals.
Provide regular reports on content performance including engagement rates, traffic, lead generation, and ROI.