SENIOR MEDIA PLANNER
Experience: 4 - 6 Years
Location: Mumbai (Andheri)
Employment Type: Full-time, Onsite
About the role:We are looking for an experienced Senior Media Planner who will lead digital media strategy, planning, execution oversight, and performance optimization across platforms. The role requires strong analytical ability, client-facing confidence, and ownership of campaign performance and revenue growth.
Role Description:
- Lead digital media strategy and planning across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and Programmatic platforms
- Own end-to-end campaign lifecycle – planning, forecasting, execution oversight, optimization, and reporting
- Develop media plans aligned with business goals, audience insights, and budget allocation strategies
- Manage monthly budgets and ensure ROAS, CPL, CPI, CPQL targets are achieved
- Present campaign strategy, insights, and performance reports to clients/stakeholders
- Drive performance improvement through A/B testing, audience segmentation, creative strategy, and bid optimization
- Collaborate with Analytics, Creative, and Publisher teams for integrated campaign success
- Mentor junior media planners/executives
- Identify new growth opportunities across channels and platforms
Requirements:
- 4 - 6 years of experience in Digital Media Planning / Performance Marketing
- Strong hands-on expertise in Google Ads and Meta Ads Manager
- Experience managing monthly budgets
- Advanced understanding of GA4, conversion tracking, attribution models
- Experience with Programmatic platforms
- Strong analytical, reporting, and presentation skills
- Client-facing experience and stakeholder management
Additional Skills:
- Google Ads & Meta Certifications
- Experience with tools like GA4, Looker Studio, SEMrush etc
- App marketing & UAC campaign experience
- Knowledge of audience segmentation, remarketing, and funnel strategy
- Experience in handling multi-channel integrated campaigns
Additional InformationWhat's in it for you?
- Great salary and secure working environment
- Becoming an integral part of a cutting-edge agency and helping it grow
- Working with a talented and dedicated group
- Casual atmosphere with professional standards
- Creative, modern, and spacious work environment
We’re LIQVD ASIA.At LIQVD ASIA, we have professionals in Media, Marketing, Creative and Technology functions that connect trends with brands and brands with people. Also, we boast of a value system and culture that’s forward-thinking, respectful, collaborative, high-energy, fun, with zero tolerance for sub-standard ideas. We are clear about one thing. We deliver success not because of what we do, but because of who we are and we do not need any clear drink to tell you that.
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Paid sick time
- Provident Fund
- Work from home
Work Location: In person
