Position: Area Sales Manager (ASM)
Department: Sales & Marketing
Location: Assigned Territory (DISTRICT :- NASHIK, CHH. SAMBHAJINAGAR, JALNA, BEED, AHILYANAGAR, SOME PART OF PUNE)(AROUND 300 KILOMETERS FROM SINNAR)
Reporting To: General Sales Manager / Managing Director
Job Summary
The Area Sales Manager will be responsible for expanding the company's dealer network, achieving sales and collection targets, developing painters and contractors, leading the sales team, and ensuring effective market coverage. The role requires a result-oriented professional with strong leadership, relationship-building, and business development skills within the paint or building materials industry.
Key Responsibilities
- Achieve monthly, quarterly, and annual sales and collection targets.
- Appoint and develop new dealers, distributors, and retailers.
- Increase product sales through existing dealers.
- Build and maintain strong relationships with dealers, painters, contractors, architects, and influencers.
- Lead, train, motivate, and monitor Sales Officers within the assigned territory.
- Conduct regular market visits and joint field working with Sales Officers.
- Ensure timely recovery of outstanding payments and maintain healthy debtor ageing.
- Monitor competitor activities, pricing, schemes, and new product launches.
- Plan and execute sales promotions, dealer meets, painter meets, and product demonstrations.
- Ensure implementation of company policies, pricing, and credit norms.
- Analyse territory performance and prepare action plans for growth.
- Maintain accurate daily, weekly, and monthly sales reports.
- Identify market opportunities and recommend new products based on customer feedback.
- Resolve dealer complaints and coordinate with internal departments for prompt service.
- Drive painter loyalty programs and increase brand visibility.
Key Performance Indicators (KPIs)
- Sales Achievement (%)
- Collection Efficiency
- New Dealer Appointments
- Active Dealer Growth
- Painter Registration & Activation
- Sales Officer Productivity
- Market Coverage
- Secondary Sales Growth
- Product Mix Improvement
- Outstanding Control
Qualification
- Graduate in any discipline (MBA in Marketing preferred).
Experience
- 5–8 years of sales experience in the Paint, Building Materials, Adhesives, or Construction Chemicals industry.
- Minimum 2 years of experience in handling a sales team.
Required Skills
- Strong leadership and team management
- Excellent negotiation and communication skills
- Dealer and distributor management
- Territory planning and market development
- Sales forecasting and business analysis
- Collection and credit management
- Training and coaching abilities
- Problem-solving and decision-making
- MS Excel, Google Sheets, and CRM knowledge
- Valid driving licence and willingness to travel extensively
Preferred Candidate Profile
- Self-driven and target-oriented.
- Strong network within the paint industry.
- Ability to work independently and under pressure.
- Excellent relationship management skills.
- High integrity, discipline, and professional attitude.
Compensation
- Fixed Salary
- Performance Incentives
- Travel Allowance
- Mobile Reimbursement
- Career Growth Opportunities
Industry: Paints, Coatings, Building Materials, Construction Chemicals, Adhesives.
Pay: ₹60,000.00 - ₹80,000.00 per month
Application Question(s):
- Do you have experience in the Paint, Putty, Texture or Building Materials industry?
- Do you currently manage a team of Sales Officers?
- Have you handled dealer/distributor sales in Maharashtra?
- Are you currently working as an Area Sales Manager, Regional Sales Manager or Sales Manager?
- How many years of experience do you have in the Paint Industry?
- Which territories have you handled?
- What was your annual sales target during the last financial year?
- What was your achievement against the target?
- If appointed, how would you increase our turnover from ₹3 Crore to ₹4 Crore within one year?
- Imagine you join our company tomorrow. What will be your action plan for the first 90 days?
Work Location: On the road
