- Develop and execute SEO + AEO strategies to improve organic visibility across Google and AI-powered search platforms.
- Conduct keyword research, search intent analysis, competitor research, and topic gap analysis.
- Identify opportunities to rank for featured snippets, People Also Ask, AI Overviews, and conversational search queries.
- Optimise website content for Google Search, ChatGPT, Gemini, Perplexity, Bing, and other AI search experiences.
- Create and optimise answer-focused content that directly addresses user queries.
- Develop topic clusters, pillar pages, FAQs, comparison pages, and informational content based on search intent.
- Optimise content structure using clear headings, concise answers, FAQs, lists, tables, and semantic entities.
- Implement and optimise Schema Markup / Structured Data such as FAQ, Article, Organization, LocalBusiness, Course, and Breadcrumb schema where appropriate.
- Improve E-E-A-T signals, topical authority, author credibility, and content trustworthiness.
- Conduct regular on-page SEO audits covering titles, meta descriptions, headings, internal links, URLs, image optimisation, and content quality.
- Build and optimise internal linking structures to improve crawlability, relevance, and topical authority.
- Analyse competitors' SERP, AEO, content, backlinks, and AI-search visibility to identify growth opportunities.
- Monitor rankings and visibility across traditional search and AI search platforms.
- Track important metrics including organic traffic, rankings, impressions, CTR, featured snippets, AI citations, conversions, and leads.
- Identify and optimise content for long-tail, conversational, question-based, and zero-click searches.
- Optimise existing content through content refreshes, factual updates, improved search intent alignment, and additional FAQs.
- Work with content writers to create SEO/AEO-friendly briefs and content guidelines.
- Collaborate with developers to implement technical SEO, schema, site architecture, page-speed, indexing, and crawlability improvements.
- Identify technical SEO issues through tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, and similar platforms.
- Develop strategies to increase the brand's visibility and mentions within AI-generated search answers.
- Conduct AI prompt/query research to understand how users search for products, services, brands, and solutions conversationally.
- Analyse AI-generated answers and competitor citations to identify opportunities for improving brand inclusion.
- Prepare weekly/monthly SEO & AEO performance reports with actionable recommendations.
- Stay updated with Google algorithm updates, AI search developments, SERP changes, schema updates, and emerging AEO/GEO practices.
- Continuously test new content formats, query structures, internal linking strategies, and optimisation techniques to improve organic and AI-search visibility.
Pay: ₹20,000.00 - ₹30,916.22 per month
Work Location: In person
