Digital Marketing Executive – HETA Business School
Company: HETA Business School
Location: Chennai, Tamil Nadu
Job Type: Full-Time
Experience: 1–5 Years (Freshers with exceptional digital marketing skills may also apply)
Salary: Best in the Industry (Based on Skills & Experience)
About HETA Business School
HETA Business School is committed to developing future-ready professionals through industry-oriented education, practical learning, AI-powered technologies, and career-focused training. We are looking for a creative and performance-driven Digital Marketing Executive to strengthen our online presence and generate quality student admissions.
Job Summary
We are looking for a passionate and results-oriented Digital Marketing Executive who can independently plan, execute, and optimize digital marketing campaigns to increase brand awareness, generate qualified admission leads, and improve student engagement across digital platforms.
Key Responsibilities
- Plan and execute digital marketing campaigns for student admissions.
- Manage and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Ads campaigns (Search, Display, Performance Max, YouTube).
- Generate high-quality admission leads through paid and organic marketing.
- Create engaging content for social media platforms.
- Develop creative marketing ideas for student recruitment.
- Coordinate with the design team for posters, videos, reels, and promotional materials.
- Manage social media pages including Facebook, Instagram, LinkedIn, YouTube, and WhatsApp Business.
- Write compelling ad copies, captions, blogs, and website content.
- Execute SEO strategies to improve website rankings.
- Monitor website traffic using Google Analytics and Search Console.
- Perform keyword research and competitor analysis.
- Create email marketing and WhatsApp marketing campaigns.
- Generate and analyze weekly and monthly marketing reports.
- Improve lead conversion strategies.
- Stay updated with the latest AI tools, automation, and digital marketing trends.
Pay: ₹10,059.99 - ₹40,989.36 per month
Work Location: In person
