The Marketing Manager is responsible for planning and executing marketing, branding, and student recruitment strategies to increase admissions, enhance the college's brand visibility, and strengthen industry and institutional partnerships. The role focuses on both online and offline marketing initiatives, stakeholder engagement, and lead generation to achieve admission targets.
Key Responsibilities
- Develop and implement annual marketing and admissions strategies.
- Plan and execute digital marketing campaigns across social media, Google, email, and other digital platforms.
- Build brand awareness through advertising, PR, events, seminars, and outreach programs.
- Manage admission lead generation, nurturing, and conversion activities.
- Coordinate school visits, education fairs, career counseling sessions, and campus events.
- Develop promotional materials including brochures, videos, presentations, and website content.
- Manage the college website, social media platforms, and online reputation.
- Monitor campaign performance using analytics and prepare periodic marketing reports.
- Build relationships with schools, coaching institutes, corporate partners, and alumni.
- Coordinate with academic departments for program promotions and student success stories.
- Manage marketing budgets, vendors, agencies, and event logistics.
- Support student engagement initiatives and institutional branding activities.
Qualifications
- MBA/PGDM in Marketing, Communications, or Business Administration.
- Bachelor's degree in Marketing, Management, or a related field.
- Certifications in Digital Marketing (Google, Meta, HubSpot, etc.) are desirable.
Experience
- 4–8 years of experience in marketing, admissions, or business development.
- Experience in the higher education sector is preferred.
- Proven track record in admissions marketing, lead generation, and brand management.
Required Skills
- Marketing strategy and campaign management
- Digital marketing (SEO, SEM, Social Media, Email Marketing)
- Brand management and public relations
- CRM and lead management
- Event planning and outreach
- Market research and data analytics
- Budget management
- Excellent communication and presentation skills
- Team leadership and stakeholder management
Key Performance Indicators (KPIs)
- Achievement of admission and enrollment targets.
- Number and quality of leads generated.
- Lead-to-admission conversion rate.
- Growth in website traffic and social media engagement.
- Brand visibility and media coverage.
- Return on marketing investment (ROMI).
- Student and stakeholder satisfaction.
- Successful execution of marketing campaigns and events.
Preferred Competencies
- Strategic thinking and problem-solving.
- Strong networking and relationship-building abilities.
- Creativity and innovation in marketing campaigns.
- Ability to work under deadlines and manage multiple projects simultaneously.
- Knowledge of higher education regulations and admission processes.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
