Job Title: Marketing Head – Karur Products Business
Location: Karur
Age: Below 45 years
Reporting To: Business Head / Managing Director
Job Purpose:
To lead and expand the Karur products business by developing strong domestic and export marketing strategies, driving customer acquisition, strengthening market presence, and achieving sustainable revenue growth in home textile and made-up products.
Key Responsibilities:
1. Business Development & Market Expansion:
- Develop and execute marketing strategies for Karur home textile products
- Identify new domestic and international business opportunities
- Expand customer base across retailers, importers, wholesalers, and institutional buyers
- Drive revenue growth and market penetration in target regions
2. Customer Relationship Management:
- Build and maintain strong relationships with existing and potential customers
- Handle key customer accounts and strategic business negotiations
- Understand customer requirements and coordinate product developments accordingly
- Ensure high levels of customer satisfaction and repeat business
3. Export Marketing & Sales:
- Manage export marketing activities for home textile products
- Coordinate with overseas buyers and sourcing agents
- Monitor international market trends, pricing, and competitor activities
- Participate in trade fairs, exhibitions, and buyer meetings to promote business growth
4. Product Development Coordination:
- Work closely with design, sampling, merchandising, and production teams
- Support development of market-driven products and collections
- Ensure timely execution of customer developments and approvals
- Align product offerings with current market trends and customer expectations
5. Pricing & Commercial Management:
- Coordinate with costing and finance teams for product pricing
- Ensure competitive and profitable pricing strategies
- Negotiate commercial terms, payment conditions, and order finalization
- Monitor order profitability and contribution margins
6. Order Execution & Coordination:
- Ensure smooth coordination between marketing, merchandising, production, and dispatch teams
- Track order status and ensure timely delivery commitments
- Resolve customer concerns related to quality, delivery, and service
- Support efficient order management and execution processes
7. Market Intelligence & Strategic Planning:
- Analyse market trends, customer preferences, and competitor activities
- Prepare sales forecasts and business development plans
- Identify emerging opportunities in home textile segments
- Provide strategic inputs for business growth and diversification
8. Team Leadership & Performance Management:
- Lead and guide the marketing team towards business targets
- Set performance goals and monitor team productivity
- Develop a strong customer-focused and result-oriented culture
- Support team development and succession planning
---
Key Skills Required
- Strong knowledge of Karur home textile and made-up products business
- Expertise in domestic and export textile marketing
- Strong customer handling and negotiation skills
- Business development and strategic planning capabilities
- Good understanding of product costing and pricing
- Strong communication and leadership skills
- Proficiency in MS Excel, ERP, and reporting tools
Experience Requirement:
- Minimum 15 years of experience in textile marketing
- Strong exposure in Karur products / home textiles business
- Experience in handling domestic and export customers preferred
Key Performance Indicators (KPIs):
- Growth in sales revenue and customer base
- Achievement of business and profitability targets
- Customer retention and satisfaction levels
- Export business expansion
- Timely execution of customer orders
- Development of new markets and business opportunities
Additional Expectations:
- Strong industry networking and market knowledge
- Ability to handle high-value customer accounts
- Proactive and target-driven approach
- Strong coordination across cross-functional teams
- Willingness to travel for business development activities
Qualifications Required:
- Bachelor’s Degree in Textile / Business / Commerce
- MBA preferred
- Strong textile industry exposure, especially in spinning and home textiles business
Apply Now
Interested candidates can contact HR Priya and share your updated resume:
Email: [email protected]
Call / WhatsApp: +91 99948 63807
Work Location: In person
