Job Summary
We are seeking an energetic and creative Marketing Executive with experience in ATL and BTL activities for the real estate sector. The candidate will be responsible for planning and executing branding, promotional campaigns, site activation activities, and lead generation initiatives to drive project awareness and sales.
Key ResponsibilitiesATL Marketing
- Coordinate and execute ATL campaigns including newspaper ads, hoardings, radio, print media, cinema branding, and digital advertisements.
- Work with advertising agencies and media partners for campaign planning and execution.
- Ensure timely release of project advertisements and promotional materials.
- Monitor campaign effectiveness and prepare performance reports.
- Maintain brand consistency across all marketing channels.
BTL Marketing
- Plan and execute site visits, property expos, roadshows, canopy activities, and customer engagement events.
- Coordinate apartment/villa project launches and promotional activities.
- Manage on-ground branding including kiosks, banners, standees, and signage.
- Support channel partner meets, broker engagement programs, and local activations.
- Conduct competitor analysis and local market research.
Digital & Lead Generation Support
- Coordinate with digital marketing teams for lead generation campaigns.
- Track marketing leads and support sales conversion activities.
- Assist in CRM updates and campaign follow-ups.
- Support social media promotions and content coordination.
Vendor & Coordination Management
- Coordinate with printers, fabricators, event agencies, and vendors.
- Ensure timely execution of marketing deliverables within budget.
- Maintain inventory of branding and promotional materials.
Required Skills
- Strong understanding of ATL and BTL marketing activities.
- Excellent communication and coordination skills.
- Knowledge of real estate marketing trends and customer engagement.
- Event management and vendor handling abilities.
- Basic understanding of digital marketing and lead management.
- Proficiency in MS Office, PowerPoint, and CRM tools.
Pay: ₹18,000.00 - ₹34,040.06 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund
Work Location: In person
