A Field Marketing Executive for a Hospital is responsible for promoting the hospital's services, building relationships with healthcare professionals and the community, and generating patient referrals.
Job Title
Field Marketing Executive – Hospital
Job Summary
The Field Marketing Executive works outside the hospital premises to increase awareness of the hospital's medical services, strengthen relationships with doctors, clinics, corporate organizations, and community groups, and support patient acquisition initiatives.
Key Responsibilities
- Visit local doctors, clinics, diagnostic centers, and healthcare providers to promote hospital services.
- Develop and maintain referral relationships with physicians and healthcare professionals.
- Conduct marketing campaigns, health awareness programs, and community outreach activities.
- Coordinate health camps, seminars, and wellness events.
- Meet corporate clients to promote health check-up packages and healthcare partnerships.
- Gather market intelligence on competitors, healthcare trends, and patient needs.
- Distribute promotional materials and communicate information about hospital specialties and facilities.
- Track and report daily field visits, leads, referrals, and marketing activities.
- Assist in achieving patient volume and revenue targets.
- Address queries from referral sources and facilitate smooth patient coordination.
Required Skills
- Strong communication and interpersonal skills.
- Sales and relationship-building abilities.
- Knowledge of healthcare services and hospital operations.
- Presentation and negotiation skills.
- Ability to work independently and meet targets.
- Basic computer skills (MS Office, CRM software, email).
Qualifications
- Any graduate /Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
- 1–3 years of experience in hospital marketing, pharmaceutical sales, healthcare business development, or field marketing (preferred).
- Valid driving license and willingness to travel locally.
- fresher may apply.
Typical Performance Indicators (KPIs)
- Number of doctor/clinic visits per month.
- Referral growth from healthcare partners.
- Patient acquisition numbers.
- Corporate tie-ups established.
- Health camps and promotional events conducted.
- Achievement of marketing and revenue targets.
Pay: ₹10,500.37 - ₹15,000.00 per month
Benefits:
Location:
- Amroha, Uttar Pradesh (Amroha) (Required)
Work Location: In person
