1. Experience & Product Design
- Design end-to-end itineraries for hiking, trekking, and experiential trips.
- Discover "hidden gems" and unique experiential selling points that differentiate us from the mass market.
- Define the product hierarchy, managing Flagship (luxury/unique), Halo (brand-building), and Entry-level (high-volume) variants.
- Build and maintain a seasonal portfolio roadmap to ensure year-round operational flow.
2. Destination Intelligence & Supplier Strategy
- Identify and vet the top 10 DMC (Destination Management Company) partners globally.
- Conduct continuous competitor mapping to ensure our offerings remain ahead of industry trends.
- Lead partner pitches and negotiate value structures that balance high-quality service with cost efficiency.
3. Commercial Viability & Growth
- Build and manage the Product P&L for every itinerary.
- Determine the "pricing ladder" and set clear margin targets.
- Evaluate which products are "one-offs" and which can be scaled into repeatable, high-demand offerings.
4. Content Strategy & Storytelling
- Define what content needs to exist, from USP narratives to educational themes.
- Create "Visual Shot Lists" for field teams to ensure our marketing captures the true essence of the trip.
- Develop social storytelling themes and webinar frameworks to educate and inspire our community.
- Architect journeys using a "Lego-block" approach to allow for easy customization.
- Design premium "bolt-on" experiences to increase Average Booking Value (ABV).
- Map out "What's Next" journeys to convert one-time trekkers into lifetime community members.
