Job Summary
We are seeking a dynamic and result-oriented Assistant Marketing Manager with 5+ years of experience in digital marketing, lead generation, brand management, and campaign execution. The ideal candidate will be responsible for planning and implementing integrated marketing strategies to enhance brand visibility, generate qualified leads, organize marketing events and webinars, and support business growth through innovative marketing initiatives.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan, implement, and optimize lead generation campaigns across digital channels.
- Manage online and offline marketing campaigns to increase brand awareness and customer engagement.
- Oversee brand positioning, messaging, and marketing communications across all platforms.
- Organize and manage webinars, corporate events, exhibitions, product launches, and marketing programs.
- Coordinate with internal departments, external agencies, and vendors for campaign execution.
- Monitor campaign performance using analytics tools and prepare detailed performance reports.
- Manage social media marketing, email marketing, SEO, SEM, and paid advertising campaigns.
- Generate marketing-qualified leads (MQLs) through multiple digital channels.
- Develop marketing collateral including brochures, presentations, newsletters, and promotional materials.
- Conduct market research, competitor analysis, and customer insights to identify new business opportunities.
- Track marketing budgets and ensure cost-effective utilization of resources.
- Build relationships with media partners, event organizers, and industry stakeholders.
- Support sales teams with marketing campaigns, promotional activities, and lead nurturing initiatives.
- Ensure consistency in brand identity across all marketing communications.
Mandatory Skills
- Digital Marketing
- Lead Generation
- Campaign Management
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Google Ads
- Meta Ads (Facebook & Instagram)
- SEO & SEM
- Email Marketing
- Marketing Automation
- Webinar Management
- Event Management
- Marketing Programs
- Content Marketing
- Performance Marketing
- Google Analytics
- CRM Management
- Budget Planning
- Vendor Management
- Marketing Analytics
- Strong Communication & Presentation Skills
Preferred Skills
- HubSpot
- Zoho CRM
- Salesforce CRM
- Canva
- Adobe Creative Suite
- WordPress
- Marketing Automation Tools
- Microsoft Excel
- Power BI
Educational Qualification
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- MBA in Marketing will be preferred.
Experience
- Minimum 5 years of experience in Digital Marketing, Brand Management, Campaign Management, or Marketing Operations.
- Experience in planning and executing integrated marketing campaigns.
- Proven experience in lead generation, event management, and webinar execution.
- Exposure to B2B marketing will be an added advantage.
Key Competencies
- Strategic Thinking
- Creative Problem Solving
- Leadership & Team Collaboration
- Project Management
- Analytical & Data-Driven Decision Making
- Stakeholder Management
- Time Management
- Negotiation Skills
- Customer-Centric Approach
- Attention to Detail
Pay: ₹45,000.00 - ₹55,000.00 per month
Benefits:
- Food provided
- Health insurance
- Provident Fund
Work Location: In person
