Position: Influencer Marketing Executive (UK–India Market)
Location: Bandra West, Near Lucky Hotel, Mumbai
Job Timings: 1:30 PM – 10:30 PM IST
Job Summary
Cargo Force is seeking an Influencer Marketing Executive to identify, negotiate, and manage influencer partnerships across Instagram, YouTube, and TikTok. The role focuses on generating brand awareness, enquiries, and customer acquisition within the UK–India market through creator collaborations.
Key Responsibilities
Influencer Sourcing & Outreach
- Identify and research relevant influencers daily.
- Source creators targeting UK-based Indians, students, families, professionals, and expatriates.
- Build and maintain an influencer database.
- Conduct outreach via Instagram, email, WhatsApp, and influencer platforms.
Negotiation & Collaboration Management
- Negotiate collaboration fees and deliverables.
- Compare creators based on audience quality, engagement, reach, and pricing.
- Verify audience authenticity and identify fake followers or engagement.
- Secure cost-effective influencer partnerships.
Campaign Execution
- Coordinate campaign timelines and content delivery.
- Share briefs, scripts, key messages, and brand guidelines.
- Manage influencer communications from onboarding to campaign completion.
- Ensure all content aligns with Cargo Force branding.
Content Review & Reporting
- Review and approve influencer content before publishing.
- Monitor campaign performance and track KPIs.
- Prepare weekly reports on outreach, collaborations, spend, and results.
- Maintain regular follow-ups with creators and agencies.
- Ensure all reels, videos, posts, and promotional content receive Cargo Force's approval before being published by the influencer.
- Coordinate revisions and obtain final approval from the Marketing Manager before content goes live.
- Monitor compliance with agreed posting schedules and approved content versions.
Requirements
- 1–3 years of experience in Influencer Marketing, Social Media Marketing, PR, or Digital Marketing.
- Strong communication and negotiation skills.
- Experience with Instagram, YouTube, TikTok, and influencer outreach.
- Understanding of engagement metrics, audience analysis, and creator evaluation.
- Proficiency in Google Sheets and Microsoft Excel.
- Experience using Meta Business Suite, Gmail, Instagram DM, and WhatsApp.
- Familiarity with UK and Indian creator ecosystems is preferred.
- Source 30–50 new influencers.
- Send 30–40 outreach messages.
- Conduct creator negotiations.
- Review submitted content.
- Update influencer tracker and campaign sheets.
- Report campaign progress to the Marketing Manager.
KPIs
- Influencers sourced per week.
- Outreach response rate.
- Collaborations secured.
- Campaigns delivered on time.
- Average negotiation savings.
- Cost per collaboration.
- Campaign reach, engagement, and enquiries generated.
Preferred Skills
- Canva or CapCut.
- AI tools (ChatGPT, Claude, Gemini).
- Basic content creation knowledge.
- Understanding of social media algorithms and trends.
Ideal Candidate
- Strong communicator and negotiator.
- Detail-oriented and organized.
- Proactive and target-driven.
- Able to manage multiple campaigns simultaneously.
- Passionate about influencer marketing and social media growth.
Additional Responsibility
- Ensure all reels, videos, posts, and promotional content receive Cargo Force's approval before being published by the influencer.
- Coordinate revisions and obtain final approval from the Marketing Manager before content goes live.
- Monitor compliance with agreed posting schedules and approved content versions.
Application Process
Interested candidates may share their updated resume at [email protected]
Only shortlisted candidates will be contacted.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
