We're adding you to our Lens Team to revolutionize how gardening products are displayed. You'll create photography that doesn't just document - it tells the story of plant care, soil health, and the Ugaoo difference.
Your images will power our e-commerce, social media, ads, and editorial content. You're not just clicking; you're translating strategy into visual language that converts.
Core Responsibilities:
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Shoot product photography for e-commerce (plants, seeds, tools, pots, fertilizers) with technical precision and creative flair
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Create lifestyle and aspirational imagery that shows plants in real homes, offices, and gardens
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Develop visual treatments and styles that are distinctly "Ugaoo," establishing a recognizable visual language across platforms
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Collaborate on founder-led campaigns and founder content shoots
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Crack briefs quickly: understand what we're selling, who we're selling to, and deliver images that close the gap
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Build a library of reusable assets (plants at different stages, seasonal content, category education)
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Work with the Content/Brand team to understand category nuances (plant health, soil quality, seasonality) and translate those nuances into visual storytelling
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You clearly understand all channels and their requirements: ATL, BTL & Digital.
Creative Problem-Solving:
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You understand that product photography for plants isn't flat catalog work - it's about education, aesthetics, and brand credibility.
- You push back on mediocre ideas and bring new treatments to the table.
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You notice gaps in our visual library and proactively suggest shoots to fill them.
What Will Set You Apart:
- Experience shooting gardening, plants, agriculture, or nature products
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Knowledge of how plants look at different stages of growth/health
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Experience with film photography or experimental photography techniques
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Ability to art direct and brief photographers in the team
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Understanding of DTC (direct-to-consumer) brands and social-first content
The Person We're Looking For:
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Visual thinker: You instantly see treatments, styles, and narratives.
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Fast executor: Can move from brief to shoot to delivery without unnecessary loops.
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Curious about the category: Genuinely interested in plants, gardening, and the Ugaoo story.
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Collaborative but confident: You take feedback but also bring ideas; you're not just an order-taker.
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Humble: You learn; You're not rigid about "how it's done".
- Originiality: You don't just depend on references or direction, you direct things yourself.
AI Skills
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Familiarity with AI-powered editing tools (Adobe Firefly, Luminar AI, or similar) for retouching and image enhancement at scale
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Ability to use AI tools for background generation, product isolation, and scene extension to speed up post-production. Understanding of how to use AI for batch editing and asset resizing across platform formats
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Comfortable working with AI-assisted workflows without losing brand consistency and quality control
If you have a strong creative eye, technical photography expertise, and a passion for creating visually compelling content, we'd love to hear from you.