Position Overview
We are looking for a creative, proactive, and results-oriented Content Marketing Associate to support our marketing and digital communication initiatives. The role will involve creating engaging content, managing digital channels, supporting marketing campaigns, conducting market research, and contributing to lead-generation and business development activities.
The ideal candidate should have strong written and verbal communication skills, a good understanding of digital marketing, creativity in content development, and an interest in using AI tools and emerging marketing technologies.
Key Responsibilities
- Create, plan, schedule, and publish engaging content across social media, websites, blogs, email campaigns, and other marketing channels while maintaining brand consistency.
- Support the planning and execution of digital marketing campaigns focused on brand awareness, audience engagement, and lead generation.
- Collaborate with internal and technical teams to understand products and services and convert technical information into clear, relevant, and audience-friendly content.
- Conduct market, competitor, customer, and industry research to identify emerging trends, customer needs, content opportunities, and market insights.
- Manage social media content and engagement, website updates, marketing assets, and basic SEO activities to strengthen the company’s digital presence.
- Monitor social media and campaign performance and prepare basic reports using relevant metrics and insights.
- Analyze campaign and audience data and recommend improvements to increase engagement, reach, and lead-generation effectiveness.
- Support webinars, exhibitions, product demonstrations, events, launches, and other promotional and marketing activities.
- Assist pre-sales and business development activities, including lead generation, cold calling, prospect follow-ups, lead qualification, and meeting coordination.
- Maintain and organize marketing content, creatives, presentations, brochures, case studies, and other communication materials.
- Explore and utilize AI tools and emerging digital marketing practices to improve content quality, productivity, research, and campaign effectiveness.
- Stay updated on digital marketing trends, social media developments, content formats, SEO practices, and competitor activities.
- Coordinate with internal stakeholders and external vendors, where required, for marketing and communication activities.
- Undertake other marketing, communication, branding, content, or business support activities as assigned by the Reporting Manager.
Required Skills & Competencies
- Excellent written and verbal communication skills.
- Strong content writing, editing, and proofreading skills.
- Basic understanding of social media marketing, digital marketing, SEO, email marketing, and lead generation.
- Ability to understand technical concepts and communicate them in a simple and engaging manner.
- Good research, analytical, and problem-solving skills.
- Familiarity with social media platforms and digital content management.
- Basic knowledge of marketing analytics and performance metrics.
- Ability to use AI tools for content creation, research, ideation, and productivity.
- Creative mindset with strong attention to detail.
- Good organizational and time-management skills.
- Ability to work independently as well as collaborate effectively with cross-functional teams.
Educational Qualification
- Bachelor’s degree in Marketing, Mass Communication, Journalism, Business Administration, English, Digital Marketing, or a related field.
- Candidates with relevant internships or experience in content marketing, digital marketing, social media, or business development will be preferred.
Experience
- 2–5 years of experience in content marketing, digital marketing, social media, communications, or a related field.
Pay: ₹35,000.00 - ₹45,000.00 per month
Application Question(s):
- Experience in Content writing and editing
Work Location: In person
