Job Description
Reffair is looking for a highly performance-driven Performance Marketing & D2C Growth Manager to take complete ownership of paid advertising and growth of our Shopify/D2C business.
The candidate should have strong hands-on expertise in Meta Ads and Google Ads, with proven experience in scaling D2C/e-commerce brands. The role will involve planning, launching and optimizing campaigns, audience targeting, retargeting, budget allocation, creative testing and continuously improving ROAS, CAC and overall advertising profitability.
This is not just an Ads Manager role. The candidate will also be responsible for improving the complete D2C funnel — identifying winning products and offers, analyzing Shopify performance, improving landing/product pages, increasing conversion rates and working with the creative team to continuously test new ad creatives, hooks and campaigns.
The candidate must be highly analytical and comfortable working with Meta Ads Manager, Google Ads, GA4, Shopify analytics, pixels/conversion tracking and Excel/Google Sheets.
What We Are Looking For?
Minimum 3 years of hands-on performance marketing experience, preferably with D2C/e-commerce brands. Candidates should be able to demonstrate actual advertising budgets managed, revenue generated, ROAS achieved and examples of campaigns they have successfully scaled.
Key Skills: Meta Ads, Google Ads, Performance Marketing, Shopify, D2C Growth, ROAS Optimization, CAC, Retargeting, Conversion Optimization, GA4, Creative Testing & E-commerce Analytics.
Important: This is a full-time in-office position in Zirakpur. Candidates whose experience is primarily social media posting/content management without hands-on paid advertising experience should not apply.
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
Ability to commute/relocate:
- Zirakpur, Punjab (Zirakpur): Reliably commute or planning to relocate before starting work (Required)
Experience:
- Performance Marketing: 3 years (Required)
Work Location: In person
