Role Overview:
This role is responsible for leading the social media strategy — driving brand growth, performance, and content direction across multiple client accounts.
The role goes beyond execution — it requires strategic thinking, team leadership, and client understanding to build impactful digital narratives and measurable outcomes.
Key Responsibilities:
Strategy & Planning:
Develop platform-wise social media strategies
Translate business goals into content + campaign strategies
Lead monthly/quarterly content planning across clients
Identify trends, formats, and hooks that drive engagement & conversions
Team Leadership:
Manage and mentor a team of social media strategists & executives
Ensure quality, consistency, and timelines across all deliverables
Conduct regular reviews, feedback sessions, and training
Build a culture of ownership and accountability
Client & Brand Understanding:
Work closely with clients to understand business objectives
Present strategies, campaign ideas, and performance insights
Act as a bridge between creative, performance, and client teams
Content Direction:
Guide the team on content buckets, storytelling, and tonality
Approve creatives, captions, and campaign directions
Ensure content aligns with brand positioning and target audience
Performance & Optimization:
Track key metrics: engagement, reach, leads, conversions
Optimize strategies based on data & insights
Collaborate with performance marketing team for paid campaigns alignment
