We're looking for a Senior Growth Lead to own the end-to-end growth journey, from acquiring the right users to helping them discover value, become paying customers, stay engaged, and grow with the product. This is a cross-functional role at the intersection of Product, Marketing, Data, and Revenue, with a strong focus on Product-Led Growth (PLG), experimentation, and AI-driven customer acquisition.
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Own the complete SaaS growth funnel: acquisition, activation, engagement, retention, expansion, and monetization.
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Develop and execute growth strategies across SEO, AI/LLM visibility, content, performance marketing, partnerships, affiliates, and agencies.
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Improve onboarding, activation, and free-to-paid conversion through product and lifecycle experiments.
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Partner with Product and Engineering teams to identify and prioritize growth opportunities.
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Plan and execute A/B tests across landing pages, onboarding flows, pricing, messaging, and in-product experiences.
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Define and monitor key growth metrics, build dashboards, and turn data into actionable insights.
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Identify and scale new acquisition channels and growth opportunities.
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Drive customer retention and expansion through lifecycle campaigns and product engagement initiatives.
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Stay ahead of emerging trends in AI search, LLM optimization, and modern SaaS growth.
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Collaborate across Product, Engineering, Marketing, Design, and Customer Success to deliver measurable business growth.
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5–8 years of experience in Growth, Product Growth, Growth Marketing, or Product-Led Growth in a B2B SaaS company.
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Strong understanding of SaaS growth metrics, customer lifecycle, experimentation, and conversion optimization.
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Hands-on experience with SEO, performance marketing, analytics, and growth experimentation.
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Familiarity with AI search, LLM visibility, and how generative AI is influencing software discovery.
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Experience with tools such as GA4, Mixpanel, Amplitude, Google Ads, HubSpot, or similar platforms.
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Strong analytical thinking, communication, and stakeholder management skills.
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Ability to work cross-functionally and influence teams without direct authority.
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Experience scaling a PLG SaaS product serving global markets.
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Experience with affiliate, agency, partnership, or community-led growth.
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Working knowledge of SQL, product analytics, or experimentation platforms.
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Experience with WordPress, Shopify, or website technologies.
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Own growth for a global B2B SaaS product trusted by millions of websites.
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Work across Product, Marketing, AI, and Revenue to solve meaningful growth challenges.
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Build and scale modern growth systems using experimentation and data.
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Shape the next phase of growth for a category-leading privacy and compliance platform.
