A. Integrated Digital Campaigns & Demand Generation
- Plan and execute integrated campaigns with a strong digital component across APAC markets
Drive full-funnel strategy: Awareness Consideration Conversion- Retention
- Lead always-on social media campaigns along with campaign bursts
- Drive demand generation through digital channels
B. Content & Creative Development
- Work with creative and social agencies to develop digital videos, influencer content, scripts and static/banner creative
- Contribute to campaign ideation and storytelling
- Ensure content effectiveness across platforms and markets
- Experience in performance/e-commerce-led creative is an advantage
C. Influencer Marketing
- Collaborate with regional influencer marketing agencies for campaign execution
- Provide inputs on influencer strategy and content direction
- Track effectiveness of influencer-led campaigns
D. Brand Discoverability (Search & Content)
- Drive SEO/GEO and search visibility across platforms
- Leverage content marketing to improve organic reach
- Monitor search trends, keywords and content performance
E. Analytics, Insights & ROI
- Track campaign and sales performance metrics
- Conduct ROI analysis and derive actionable insights
- Build dashboards and support data-driven decision making
F. AI-Led Marketing & Innovation
- Leverage AI tools for campaign planning, content creation and optimization
- Explore innovative AI-led approaches to improve campaign effectiveness and efficiency
- Leverage Generative AI tools for scalable content creation (copy, creatives, video)
- Continuously evaluate emerging AI capabilities and translate into business pilots
H. Cross-functional Collaboration
- Work with brand, regional and agency teams
- Manage creative, media and influencer agencies
