Role Documentation
1.Role Identifiers
Job Family
Digital
Product
Planning and Management
Sub-
Job
Family
Digital Product
Planning and Management
Position
Titles /
Roles
Product Growth Manager
Role
Objective
The role holder is responsible for developing and executing strategies that increase product adoption, engagement, and revenue.
2. Role Detailing
Work Areas
Responsibilities & Outcomes
Market Research
1.Conduct in-depth demand and customer market analysis to identify opportunities for product growth. Utilize analytics tools and data to understand customer behavior, preferences, and market trends.
2. Analyze marketing insights to position the product effectively in the market. Develop marketing strategies that align with the product's value proposition and customer needs.
3. Develop strategic plans for entering new markets or expanding product reach in existing markets.
Identify growth opportunities and assess market entry risks and benefits.
Business Problem Analysis
1.Analyze complex business problems and challenges to identify root causes and potential solutions. Collaborate with cross-functional teams to address business issues and optimize product growth.
Technology Research
1.Benchmark the potential opportunities for the firm in new technologies and ideate on their implementation.
Product Costing &
License/Contract Management
1.Manage product costing, pricing strategies, and cost optimization efforts.
2. Support in handling product licensing, contract management, and negotiations with third-party vendors and partners.
Digital/Mainline
Marketing/PR Strategy
1. Designing and executing digital/Mainline marketing strategies and plans for customer acquisition. 2. Monitoring and analyzing the impact of digital/Mainline marketing initiatives across various channels.
3. Developing corrective action plans to ensure the achievement of targeted outcomes.
4. Planning and organizing marketing campaigns and initiatives.
5. Utilizing creative skills to develop innovative problem-solving approaches 6. Strategic PR releases
Product Strategy Development
1.Contribute to the development and refinement of the product growth strategy.
2.Align product growth activities with the organization's long-term product goals and objectives.
Revenue Generation and Growth
1.Contributing to the organization's reach, brand development, lead conversion, sales growth, and revenue generation.
2.Running effective and cost-efficient marketing campaigns
Information Management
1.Maintain organized records of product growth activities, including strategic plans, budgets, and performance data.
2.Prepare and present reports on product growth progress, market insights, and strategic planning.
AEM Tools
Adobe Experience Cloud (AEM, AEP & AJO) Capabilities
End-to-end experience across the Adobe Experience Manager (AEM) suite, including Digital Asset Management (DAM), asset publishing, URL generation, and content activation.
Configure, manage, and activate customer segments, including batch and real-time streaming audiences.
Design and orchestrate complex customer journeys and Always-On lifecycle programs in Adobe Journey Optimizer (AJO).
Configure WhatsApp and Push Notification campaigns for personalized customer engagement.
Create, configure, and manage business/customer events, event tagging, and event-driven automations.
Execute audience onboarding, activation, and cross-channel campaign deployment.
Monitor journey performance, troubleshoot issues, and optimize customer engagement initiatives.
Key Skills:
AEM Full Suite, DAM Management, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Audience Segmentation, Streaming Segments, Journey Orchestration, Event Configuration & Tagging, WhatsApp Campaigns, Push Notifications, Marketing Automation.
Behavioral Competencies
(For Details Please Refer to Annexure)
Result Orientation
Learning Agility
Collaboration
Customer Centricity
Change Agility
Innovation & New Ways of Working
Strategic Thinking
3. Role Inputs & Interfaces
Qualifications & Experience
Qualifications
Bachelor's degree in business, marketing, economics, or a related field (Master's degree
preferred)
**Experience
3-6 years
Key Interfaces
(Roles to interact inside / outside the Organization to enable success in day to day work)
Internal
Project Team
Cross Functional Departments
External
Customer/ Client Vendor / Suppliers
Annexure
- Performance metrics are task-specific and may vary based on data recorded in ERP/System.
- For JETs cases, please extend the upper and lower limits by 8 years for Role Bands 1B and above
