Performance Marketing Executive
Company: Nanma Branding
Location: Kottayam, Kerala
Job Type: Full-time
Salary: ₹25,000 – ₹30,000 per month (based on experience and performance)
Job Summary
Nanma Branding is looking for a Performance Marketing Executive with hands-on experience managing paid advertising campaigns. This role is ideal for someone who has actively managed ad budgets across Meta, Google, and LinkedIn Ads and can confidently optimize campaigns based on performance data.
If your experience is limited to learning through courses or boosting posts, this position may not be the right fit. We're looking for someone who has managed real client campaigns with measurable business outcomes.
Key Responsibilities
- Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Manage multiple client accounts with varying goals, budgets, and KPIs.
- Monitor campaign performance daily and proactively improve CPA, CPL, ROAS, and other key metrics.
- Set up and troubleshoot tracking using GA4, Google Tag Manager (GTM), Meta Pixel, conversion events, and remarketing audiences.
- Manage Shopify and eCommerce campaigns to drive customer acquisition and conversions.
- Collaborate with designers and developers to improve landing page performance when needed.
- Execute LinkedIn B2B lead generation campaigns, including audience targeting and lead forms.
- Build clear, actionable reports using Looker Studio and provide insights on campaign performance and optimization strategies.
- Conduct meaningful A/B testing to improve campaign results.
Required Qualifications
- 2–5 years of hands-on experience managing paid advertising campaigns.
- Proven experience with Meta Ads, Google Ads, and LinkedIn Ads.
- Strong understanding of campaign optimization for CPA, CPL, and ROAS.
- Experience troubleshooting tracking issues involving GA4, GTM, Meta Pixel, and conversion tracking.
- Experience managing multiple client accounts, preferably in a digital marketing agency.
- Excellent analytical, reporting, and communication skills.
Preferred Qualifications
- Google Ads Certification.
- Meta Blueprint Certification.
- Experience with Conversion Rate Optimization (CRO) tools such as Microsoft Clarity or Hotjar.
- Experience running both B2B and B2C campaigns.
- Experience creating and interpreting Looker Studio dashboards.
This Role May Not Be Suitable If
- Your experience is limited to boosting social media posts.
- You have only managed a single account with predefined budgets.
- You have not managed live LinkedIn lead generation campaigns.
- You rely solely on standard reporting templates without providing performance insights.
What We Offer
- Salary: ₹25,000 – ₹30,000 per month
- Opportunity to work with diverse clients across industries.
- Exposure to high-budget campaigns on leading advertising platforms.
- Collaborative and performance-driven work environment.
- Opportunities for professional growth and skill development.
Application Process
Instead of a generic cover letter, please submit:
- 2–3 campaign case studies including actual campaign metrics (ad spend, CPA, CPL, ROAS, and the optimizations you implemented).
- One example of a campaign that underperformed, including what you learned and the actions you took to improve results.
Applications that do not include real campaign results and measurable outcomes may not be considered.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
