We are looking for an experienced Meta Ads Expert with 6+ years of hands-on experience specifically in running and scaling sales/conversion campaigns for e-commerce businesses.
This is not a general digital marketing role. We are looking for someone who has a strong track record of generating actual e-commerce sales through Meta Ads and understands the complete journey from campaign setup to profitable scaling.
Key Responsibilities
- Plan, launch, manage, and scale Meta (Facebook & Instagram) Ads campaigns focused specifically on e-commerce sales.
- Develop and execute full-funnel strategies for customer acquisition, retargeting, and conversion.
- Optimize campaigns for ROAS, CAC/CPA, conversion rate, AOV, and overall profitability.
- Handle campaign structures, audiences, creatives, placements, bidding, budgets, and scaling strategies.
- Analyze campaign performance and identify opportunities to improve revenue and profitability.
- Conduct A/B testing of audiences, creatives, offers, landing pages, and campaign structures.
- Troubleshoot underperforming campaigns and develop strategies for sustainable growth.
- Work closely with the creative and e-commerce teams to continuously improve ad performance.
Requirements
- 6+ years of professional experience in Meta Ads.
- Strong and demonstrable experience specifically with e-commerce sales campaigns.
- Proven experience managing significant ad spends and scaling e-commerce brands.
- Deep understanding of Meta Ads Manager, conversion campaigns, retargeting, attribution, and campaign optimization.
- Strong understanding of e-commerce metrics including ROAS, MER, CAC, CPA, AOV, CVR, CTR, CPM, and LTV.
- Ability to make data-driven decisions rather than relying on generic campaign strategies.
- Experience working with multiple products, catalogs, offers, and different stages of the customer funnel.
Mandatory: Live Ads Dashboard Required
Candidates must be willing to provide access to or show a live Meta Ads dashboard/account during the evaluation process.
We want to evaluate actual e-commerce campaign performance and hands-on expertise, rather than assess candidates solely based on resumes, certifications, or theoretical knowledge.
The live dashboard will help us evaluate:
- Current/previous e-commerce campaign performance
- Ad spend and scaling experience
- ROAS and revenue generated
- Campaign structure and strategy
- Ability to manage and optimize campaigns
- Consistency of performance over time
- Experience handling larger budgets
- Overall understanding of profitable e-commerce acquisition
Confidential business information can be hidden or sensitive data can be masked. However, we need to see sufficient live campaign data/dashboard insights to genuinely evaluate your e-commerce expertise and potential.
Who We’re Looking For
We are looking for someone who can prove their expertise through numbers and real campaign results, not just explain Meta Ads concepts.
If you have successfully scaled e-commerce businesses through Meta Ads and can demonstrate your experience through actual campaign data, we would love to hear from you.
To Apply
Please share:
- Total years of Meta Ads experience
- Years of specific e-commerce advertising experience
- Types of e-commerce businesses/industries you have worked with
- Approximate monthly ad budgets managed
- Best ROAS/results achieved
- Examples of e-commerce brands/campaigns you have managed
- Confirmation that you are willing to show a live Meta Ads dashboard during the evaluation
- Drop CV at: [email protected]
Pay: ₹60,000.00 - ₹80,000.00 per month
Work Location: In person
