Location: Virugambakkam, Chennai (On-site)
About PickleMonk
PickleMonk is a creative agency and production house helping brands grow through branding, content, films, design, digital campaigns, and creative storytelling. Alongside agency services, PickleMonk Studios offers professional studio spaces, podcast setups, production support, and content creation facilities for brands, agencies, creators, and businesses.
We are looking for a Digital Marketing Manager who can drive lead generation, improve online visibility, build marketing systems, and contribute directly to business growth across both PickleMonk Media and PickleMonk Studios.
Role Overview
The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing initiatives across multiple channels. The ideal candidate should be data-driven, growth-focused, and capable of turning marketing efforts into qualified leads and business opportunities.
This is a hands-on role involving strategy, execution, optimization, and reporting.
Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram).
- Manage Google Ads campaigns including Search, Display, YouTube, and Remarketing.
- Monitor campaign performance and continuously improve ROI.
- Manage advertising budgets and ensure efficient utilization.
Lead Generation & Growth
- Develop and execute lead generation campaigns for agency services and studio rentals.
- Create and optimize marketing funnels to improve conversions.
- Identify new customer acquisition opportunities across digital channels.
- Implement remarketing and lead nurturing strategies.
SEO & Local Search
- Improve website rankings through SEO best practices.
- Manage Local SEO initiatives.
- Optimize and maintain Google Business Profile.
- Increase organic visibility and inbound enquiries.
Marketing Strategy
- Develop monthly and quarterly marketing plans.
- Conduct competitor analysis and market research.
- Identify growth opportunities for both agency and studio services.
- Recommend and implement innovative marketing initiatives.
Analytics & Reporting
- Track and report key performance metrics.
- Monitor website traffic, lead generation, conversions, CPL, and campaign effectiveness.
- Generate weekly and monthly marketing reports with actionable insights.
- Use data to drive marketing decisions and improvements.
Content & Campaign Coordination
- Work closely with creative, design, and production teams.
- Contribute to campaign concepts and content strategies.
- Ensure marketing campaigns are aligned with business objectives.
- Support social media and content marketing initiatives where required.
Required Skills
- Strong hands-on experience with Meta Ads Manager.
- Strong hands-on experience with Google Ads.
- Good understanding of Google Analytics (GA4).
- Knowledge of SEO and Local SEO.
- Experience with lead generation campaigns.
- Understanding of landing pages and conversion optimization.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation abilities.
Preferred Qualifications
- 3–5 years of experience in Digital Marketing.
- Agency experience preferred.
- Experience handling multiple campaigns or brands simultaneously.
- Familiarity with CRM and marketing automation tools.
- Google Ads and Meta certifications are an advantage.
Key Performance Indicators (KPIs)
- Qualified leads generated.
- Studio enquiries generated.
- Cost Per Lead (CPL).
- Return on Ad Spend (ROAS).
- Website traffic growth.
- Organic search performance.
- Marketing-attributed revenue.
Why Join PickleMonk?
- Opportunity to work across branding, content, films, digital marketing, and studio services.
- Direct impact on business growth and strategy.
- Freedom to experiment, test, and scale marketing initiatives.
- Collaborative and creative work environment.
To Apply
Share your resume to [email protected] along with:
- Campaigns you have managed.
- Platforms you have worked on.
- Results achieved (Leads, ROAS, Revenue Growth, etc.).
- A brief note on why you would be a good fit for PickleMonk.
Pay: ₹25,000.00 - ₹45,000.00 per month
Work Location: In person
