Digital Marketing Manager
Location: Jaipur (On-site)
Experience: 2–5Years
Employment Type: Full-Time
Company: NLET Solutions Pvt. Ltd.
About NLET Solutions
NLET Solutions Pvt. Ltd. is a Jaipur-based IT and Digital Transformation company specializing in ERP solutions, CRM software, business automation, custom software development, and digital marketing services. We help businesses achieve sustainable growth through innovative technology and data-driven marketing strategies.
Job Summary
We are looking for an experienced and result-oriented Digital Marketing Manager to lead our digital marketing initiatives. The ideal candidate should have hands-on experience in performance marketing, SEO, social media marketing, content strategy, lead generation, and analytics. The candidate will be responsible for planning, executing, and optimizing multi-channel digital campaigns to drive brand awareness, website traffic, and business growth.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
- Lead SEO initiatives, including on-page, off-page, technical SEO, keyword research, and website optimization.
- Oversee social media strategy and content planning across LinkedIn, Instagram, Facebook, and other platforms.
- Manage email marketing campaigns and marketing automation.
- Monitor campaign performance using Google Analytics 4 (GA4), Google Search Console (GSC), Google Tag Manager (GTM), Meta Pixel, and reporting tools.
- Analyze campaign performance, identify growth opportunities, and improve ROI, ROAS, CPL, and conversion rates.
- Coordinate with the content, design, development, and sales teams for campaign execution.
- Conduct competitor analysis, market research, and audience insights to improve marketing strategies.
- Manage the company's website and landing pages to maximize conversions.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
Required Skills
- Strong knowledge of Google Ads and Meta Ads.
- Expertise in SEO (On-page, Off-page, Technical SEO).
- Experience with GA4, GTM, Google Search Console, Meta Pixel, and Looker Studio.
- Knowledge of lead generation, conversion optimization, and marketing funnels.
- Experience in social media strategy and content marketing.
- Strong understanding of PPC, remarketing, and audience targeting.
- Familiarity with WordPress and basic website management.
- Excellent analytical, communication, and leadership skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- MBA in Marketing is preferred.
- Google Ads, GA4, or Meta Blueprint certifications are an added advantage.
- Experience working in an IT services, SaaS, ERP, CRM, or software company is preferred.
Why Join NLET Solutions?
- Opportunity to work on diverse digital marketing projects.
- Collaborative and growth-oriented work environment.
- Career advancement opportunities.
- Exposure to the latest marketing tools and technologies.
- Competitive salary and performance-based incentives.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
Work Location: In person
