Job Description
Business Development Executive (BDE)
Location: Thane
Department: Business Development
Employment Type: Full-time
Working Days: Monday to Saturday
Work Timings: 9:00 AM – 6:00 PM
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About the Role
Rainbow International School is seeking an energetic, enthusiastic, and target-driven Business Development Executive (BDE) to support the organization's business growth by generating leads, developing client relationships, and expanding strategic partnerships.
The ideal candidate will be responsible for identifying new business opportunities, conducting market outreach, building strong client relationships, and contributing to revenue growth through effective lead generation and business conversion. This role is ideal for professionals who are passionate about sales, relationship management, and achieving business targets.
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Key Responsibilities
1. Lead Generation & Business Development
- Identify and generate new business opportunities through cold calling, networking, referrals, digital platforms, and market research.
- Build and maintain a healthy sales pipeline by consistently sourcing qualified leads.
- Schedule meetings with prospective clients and business partners.
- Conduct regular follow-ups to nurture leads and improve conversion rates.
- Support the achievement of monthly, quarterly, and annual business development targets.
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2. Client Acquisition & Relationship Management
- Build and maintain strong relationships with prospective and existing clients.
- Understand client requirements and recommend suitable business solutions.
- Provide timely responses to client inquiries and ensure a positive customer experience.
- Maintain regular communication with clients to strengthen long-term relationships.
- Coordinate with internal teams to ensure smooth onboarding and service delivery.
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3. Sales & Revenue Generation
- Present the organization's services through meetings, presentations, and product demonstrations.
- Prepare proposals, quotations, and other business documents as required.
- Assist in negotiating commercial terms and closing business opportunities.
- Meet assigned sales and revenue targets while maintaining high-quality client engagement.
- Identify opportunities for repeat business, upselling, and cross-selling.
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4. Market Research & Business Expansion
- Conduct market research to identify new business opportunities, customer needs, and competitor activities.
- Explore new markets, business segments, and partnership opportunities.
- Participate in exhibitions, networking events, educational fairs, and promotional campaigns.
- Collect market intelligence and share insights with management to support strategic planning.
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5. CRM & Reporting
- Maintain accurate records of leads, meetings, follow-ups, and sales activities in the CRM system.
- Prepare daily, weekly, and monthly activity and sales reports.
- Track sales performance and conversion ratios.
- Ensure timely updates of all client and business development data.
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6. Marketing & Brand Promotion
- Support marketing initiatives and lead-generation campaigns.
- Represent Rainbow International School professionally during client interactions and promotional events.
- Promote the organization's vision, services, and value proposition to prospective clients and partners.
- Contribute to enhancing brand awareness and market presence.
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7. Compliance & Professional Standards
- Follow company policies, business ethics, and operational guidelines.
- Maintain confidentiality of client and organizational information.
- Ensure accurate documentation of business transactions and communications.
- Contribute proactively to departmental goals and organizational growth initiatives.
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Desired Candidate Profile
Educational Qualification
- Bachelor's degree in Business Administration, Marketing, Commerce, or any related discipline.
Experience
- 2–5 years of experience in Business Development, Sales, Marketing, Client Acquisition, or Customer Relationship Management.
- Fresh graduates with excellent communication and sales aptitude may also be considered.
- Experience in the education sector, EdTech, B2B sales, or service industry will be an added advantage.
Skills & Competencies
- Excellent communication and interpersonal skills.
- Strong negotiation and persuasion abilities.
- Target-oriented with a proactive approach to business development.
- Good presentation and relationship-building skills.
- Strong organizational and time-management abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in MS Office and CRM software.
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Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Lead-to-client conversion ratio.
- Monthly, quarterly, and annual sales target achievement.
- Number of client meetings and presentations conducted.
- Client satisfaction and retention.
- Accuracy and timeliness of CRM updates and reporting.
- Contribution towards business growth and revenue generation.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
