Responsibilities / Job Description: • Writing for digital audiences, including content, display banners, email templates, widgets, landing pages, search etc. • Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics and making recommendations for amendments and improvements • Improving the website content and user experience to increase visitor engagement • Day to day maintenance and monitoring of websites, social media and contact database • Creating and effectively distributing all digital marketing materials • Executing campaigns, increasing traffic and improving page rankings
Eligibility Criteria: • A qualified digital marketer, with at least 1 – 4 years experience • Demonstrate sound understanding of the latest advancements in digital media and ability to effectively utilize knowledge base to generate leads. • Well developed, fast and accurate copy writing and proof-reading skills – has experience in writing for all digital marketing mediums (online advertising, email, SMS etc). • Able to demonstrate a full understanding of web analytics (e.g. Google Analytics), SEO and campaign development • Well Experienced in implementing multi-platform social media campaigns. • Good level of numeracy, including the ability to work within an allocated budget. • Well hands on experience in PPC, Google Adwords & paid channels.
