JOB DESCRIPTION – HOSPITAL MARKETING EXECUTIVE / MANAGER
Hospital: Multi Speciality Hospitals
Position: Marketing Executive / Marketing Manager
Department: Marketing & Business Development
Location: Hyderabad
Employment Type: Full-Time
About the Role
We are looking for a proactive and result-oriented Hospital Marketing professional to strengthen the hospital's brand presence, increase patient footfall, develop referral networks, and execute both online and offline marketing initiatives.
Key Responsibilities
Hospital & Offline Marketing
- Develop and execute marketing strategies to increase hospital visibility and patient footfall.
- Build and maintain relationships with doctors, clinics, diagnostic centres, corporate organizations, pharmacies, and other referral sources.
- Develop referral and corporate tie-ups.
- Conduct local outreach programs, health camps, awareness programs, and promotional activities.
- Identify and develop new business opportunities within the local market.
- Coordinate hospital branding, outdoor promotions, brochures, banners, standees, and other marketing materials.
- Conduct competitor and local-market analysis.
Digital Marketing
- Plan and execute social media marketing campaigns for the hospital.
- Manage content requirements for Instagram, Facebook, Google, and other relevant platforms.
- Coordinate with designers/content creators for posters, reels, videos, campaigns, and educational content.
- Improve the hospital's online visibility and engagement.
- Coordinate with agencies/vendors when required.
- Monitor digital campaigns and provide performance reports.
Patient & Business Development
- Develop strategies to improve patient acquisition and retention.
- Promote hospital services, departments, doctors, diagnostics, health packages, and special programs.
- Track marketing leads and conversions.
- Coordinate with internal departments to ensure smooth execution of marketing campaigns.
- Prepare regular reports on marketing activities, leads, referrals, and patient footfall.
Candidate Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA/PGDM in Marketing will be an advantage.
- 1–4 years of experience in hospital/healthcare marketing preferred.
- Experience in digital marketing and social media is preferred.
- Strong communication, networking, and negotiation skills.
- Ability to independently plan and execute marketing activities.
- Good knowledge of MS Office and basic digital marketing tools.
- Willingness to travel locally for marketing and business-development activities.
Preferred Profile
Candidates with existing doctor/referral networks, hospital marketing experience, healthcare business-development experience, or strong local networking capabilities will be given preference.
Key Skills
Hospital Marketing | Business Development | Doctor Relations | Referral Marketing | Digital Marketing | Social Media | Lead Generation | Corporate Tie-ups | Event Management | Networking
Compensation
Salary: As per experience and industry standards
Performance incentives: May be applicable based on role and targets.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
