We are seeking a data-driven and results-oriented Performance Marketing Specialist to manage and optimize our paid digital campaigns. You will be responsible for executing marketing strategies across channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other paid platforms to drive traffic, conversions, and ROI. The ideal candidate thrives in a fast-paced environment and has a strong analytical mindset with hands-on experience in digital campaign execution.
Key Responsibilities:
Google Ads & Meta Ads Management
Data Analysis & Reporting
Conversion Rate Optimization(CRO)
SEO & Keyword Research
Compaign Strategy & Budget Mangement
Moment Marketing
- Plan, launch, and optimize performance marketing campaigns across platforms including Google Ads, Meta Ads, LinkedIn, YouTube, etc.
- Manage paid search, display, and social campaigns with a focus on customer acquisition and retention.
- Monitor, analyze, and report on key metrics including CPA, ROAS, CTR, and conversion rate.
- Collaborate with content, design, and development teams to create high-performing creatives and landing pages.
- Conduct A/B tests on creatives, targeting, and landing pages to improve performance.
- Manage budgets and forecasts, ensuring campaigns are run efficiently and cost-effectively.
- Track user behavior using analytics tools (e.g., Google Analytics, GA4, Hotjar) to inform strategies.
- Stay up-to-date with digital marketing trends, algorithm updates, and best practices.
Qualifications & Skills:
- 2–4 years of hands-on experience in performance marketing or digital advertising.
- Proven track record in running ROI-driven campaigns on Google Ads, Meta Ads, and other platforms.
- Strong analytical skills with proficiency in tools like Google Analytics, GA4, Data Studio, or similar.
- Experience with keyword research, campaign optimization, and bid strategies.
- Familiarity with CRO principles, audience segmentation, and funnel strategies.
- Basic knowledge of HTML, pixel tracking, and tag management is a plus.
- Google Ads and Meta Blueprint certifications are a plus.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Paid time off
Experience:
- digital marketing: 2 years (Required)
Work Location: In person
