Graphic Designer – Roles & ResponsibilitiesStrong Visual Thinking
A designer should know why a design works, not just make it look good.
Look for:
● Strong layout sense
● Typography hierarchy
● Color psychology
● Composition balance
● Attention direction
● Visual storytelling
A good designer can explain:
“Why this design communicates the message clearly.”
Brand Understanding
Agency designers must think beyond aesthetics.
Look for:
● Understanding of brand identity systems
● Consistency across touchpoints
● Ability to follow brand guidelines
● Tone-of-voice visualization
● Strategic thinking
A strong candidate asks:
“Who is the audience and what should they feel?”
Creative Problem Solving
The best designers solve communication problems.
Look for:
● Concept development
● Campaign thinking
● Ideation ability
● Multiple creative directions
● Ability to simplify complex ideas
You want thinkers, not template users.
Typography Mastery
Typography is usually the biggest separator between average and premium designers.
Check:
● Font pairing
● Readability
● Spacing & kerning
● Hierarchy
● Alignment discipline
Weak typography usually means weak design fundamentals.
Attention to Detail
Professional designers notice everything.
Look for:
● Pixel-perfect alignment
● Consistent spacing
● Grid usage
● Export quality
● Clean presentation
Small mistakes often indicate weak professionalism.
Designers work with clients, copywriters, strategists, and developers.
Look for:
● Ability to explain ideas clearly
● Receiving feedback professionally
● Presentation confidence
● Collaboration mindset
Adaptability & Versatility
Agency work changes fast.
Look for experience in:
● Social media
● Branding
● Presentation design
● Print & digital formats
Bonus if they can adapt styles quickly.
Portfolio Quality Over Quantity
A portfolio should show:
● Concept thinking
● Process
● Before/after improvement
● Real brand systems
● Presentation quality
Red flags:
● Too many copied trends
● Behance-style mockups without real strategy
● Inconsistent quality
● No explanation behind work
Speed + Consistency
Agency environments need both creativity and execution speed.
Test for:
● Time management
● Prioritization
● Delivery under deadlines
● Consistent output quality
Curiosity & Trend Awareness
Great designers constantly observe culture, brands, and trends.
Look for designers who follow:
● Branding systems
● Advertising campaigns
● Design trends
● Motion/content culture
● Digital behavior
Curiosity creates fresh work.
Key Skills ChecklistCore Software
● Adobe Photoshop
● Adobe Illustrator
Bonus Skills
● Motion graphics
● 3D basics
● AI-assisted workflows
● Presentation design
● Social-first content creation
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
