As a Link Building Expert at Nico Digital, you will be responsible for developing and executing effective link-building strategies to improve our clients’ search engine rankings and domain authority. You will identify outreach opportunities, build relationships with webmasters, and secure high-quality backlinks from authoritative sources.
Key Responsibilities:
- Develop and implement white-hat link-building strategies to improve SEO performance.
- Conduct competitor backlink analysis and identify high-value link opportunities.
- Perform outreach campaigns via email, social media, and other channels to secure backlinks.
- Build relationships with bloggers, journalists, and industry influencers for guest posting and collaborations.
- Create and manage linkable assets (infographics, guides, tools) to attract organic backlinks.
- Monitor and report on link acquisition progress using tools like Ahrefs, Moz, or SEMrush.
- Ensure compliance with Google’s Webmaster Guidelines to avoid penalties.
- Collaborate with content and SEO teams to align link-building with overall marketing strategies.
Required Skills & Qualifications:
- 2+ years of experience in link building (agency experience preferred).
- Proven track record of acquiring high-DA backlinks from relevant sources.
- Proficiency in SEO tools (Ahrefs, SEMrush, Majestic, Moz).
- Strong outreach and negotiation skills (experience with platforms like Hunter.io, Pitchbox).
- Knowledge of digital PR, guest posting, and broken link building.
- Excellent communication and relationship-building skills.
- Ability to analyze data and adjust strategies for maximum impact.
- Experience with niche edits, HARO, and skyscraper techniques.
- Familiarity with content marketing and on-page SEO.
- Understanding of Google’s E-E-A-T guidelines.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
