Job Title: Performance Marketing Executive / Performance Marketer
Location: Hyderabad (Madhapur Corporate Office)
Experience: 2–4 years
Type: Full-Time
About the Role
We are looking for a highly analytical, ROI-driven Performance Marketer with a proven record of leading successful campaigns. The ideal candidate should excel in strategy, optimisation, funnel management, automation, and performance analytics.
Key Responsibilities
- Strategy & Planning
- Create end-to-end performance marketing strategies for monthly, seasonal, flash sale, and promotional campaigns.
- Define funnel strategy for awareness → engagement → conversion → retention.
- Develop audience segmentation & persona-based targeting strategies.
- Plan campaign roadmaps aligned with business goals, revenue targets & seasonality.
- Strategise retargeting & remarketing flows to maximise conversion rates.
- Paid Advertising & Campaign Management
- Plan, launch, optimise, and scale campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Instagram & Facebook).
- Daily optimisation focused on ROAS, CTR, CPA, and conversions.
- A/B test creatives, copies, CTAs & landing pages.
- Must have a proven record of driving high-performance paid ads.
- Funnel, CRM & Automation (LeadSquared Expertise)
- Manage full-funnel performance from lead acquisition → nurturing → conversion.
- Use LeadSquared CRM for lead segmentation, drip campaigns, automated journeys, and improved
- lead quality & conversion.
- WhatsApp & Email Marketing
- Execute targeted WhatsApp campaigns using Interakt / Zoko / LeadSquared.
- Run email blast campaigns for promotions, updates, and offers.
- Improve open rate, CTR & conversions through testing and segmentation.
- Analytics, Tracking & Reporting
- Analyse performance using GA4, Meta Ads Manager, Google Ads dashboard, LeadSquared Insights.
- Implement pixels, events, and UTM tracking.
- Create weekly dashboards and monthly performance reports.
- Budget & Forecasting
- Allocate budgets based on campaign priority & seasonal demand.
- Forecast outcomes and share projections with leadership.
- Collaboration & Execution
- Work closely with designers and content creators for ad assets.
- Support seasonal campaigns, flash sales, and ROI-driven promotions.
- Suggest new content/data-led ideas to grow performance channels.
Required Skills - Meta Ads & Google Ads expertise - Strong command of LeadSquared CRM - Experience in WhatsApp & Email blast tools - Analytical mindset - Proven record of achieving strong ROAS – Understanding of acquisition & retargeting funnels
Bonus Skills - Landing page optimisation - Experience in entertainment/hospitality/e-commerce - Automation tools (Interakt, Zoko, WebEngage)
Qualifications - Bachelor’s degree in Marketing, Business, Analytics or related - 2–4 years experience in performance marketing
Pay: ₹600,000.00 - ₹700,000.00 per year
Experience:
Work Location: In person
