Key Responsibilities:
1.Marketing Strategy & Planning:
● Develop and execute seasonal marketing campaigns that align with the brand's vision and business goals.
● Collaborate with product development and design teams to align marketing strategies with upcoming product launches and collections.
● Manage digital marketing strategies (social media, email campaigns, paid media, etc.), ensuring effective promotion of brand and products.
● Analyze market trends and competitor activities to inform marketing strategies.
2. Content Creation & Management:
● Create engaging, brand-aligned content for digital channels, including social media platforms, the brand website, email newsletters, and more.
● Oversee the creation of promotional materials, including lookbooks, press kits, and campaign visuals.
● Collaborate with photographers, videographers, and designers to develop visually compelling content that represents the brand.
3.Public Relations & Media Relations:
● Build and maintain strong relationships with media, influencers, and bloggers.
● Coordinate media outreach and press coverage to generate brand visibility in key outlets.
● Organize and manage press events, influencer collaborations, and media interviews.
● Monitor media coverage and analyze the effectiveness of PR campaigns.
4.Event Planning & Execution:
● Plan and execute shows, pop-up shops, influencer events, and other brand activations to increase brand awareness and engagement.
● Oversee logistics, guest lists, and event promotion to ensure successful outcomes.
5.Social Media & Digital Presence:
● Develop and implement a social media strategy to increase engagement and followers across platforms (Instagram, Facebook, etc.).
● Regularly monitor and analyze performance metrics to optimize content and campaigns.
● Collaborate with influencers and content creators to amplify brand visibility and reach.
6.Brand Identity & Voice:
● Ensure consistency in the brand's messaging and tone across all marketing and communications channels.
● Work with cross-functional teams to maintain a cohesive brand image that resonates with the target audience.
Qualifications:
● Bachelor's degree in Marketing, Communications, Merchandising, or a related field.
● 3+ years of experience in marketing, communications, or PR (experience in brands is a bonus).
● Strong understanding of social media platforms and digital marketing trends.
● Proven ability to create and execute marketing campaigns from concept to execution.
● Exceptional written and verbal communication skills.
● Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines.
● A deep passion for fashion, trends, and the fashion industry.
● Proficiency in Microsoft Office Suite, Adobe Creative Suite (Photoshop, Illustrator), and other design software is a plus.
● Experience with analytics tools (Google Analytics, Instagram Insights, etc.) is desirable.
Hands-on experience with Meta & Google Ads, campaign planning and optimization, Google Analytics, CRM integrations, lead tracking, marketing automation, software integrations (Sell.Do, CRM, WhatsApp/API integrations), reporting and ROI analysis.
Pay: ₹900,000.00 - ₹1,000,000.00 per year
Benefits:
Application Question(s):
- Have you worked with either real estate or the fashion industry before?
- Do you have Hands-on experience with Meta & Google Ads, campaign planning and optimization, Google Analytics, CRM integrations, lead tracking, marketing automation, software integrations (Sell.Do, CRM, WhatsApp/API integrations), reporting and ROI analysis?
- What is your total number of years of experience in Marketing and Communications?
- Can you host events or run ads to generate convertable leads?
Work Location: In person
