We are looking for a results-driven Digital Marketing Executive specializing in paid advertising to plan, execute, monitor, and optimize performance-marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
The ideal candidate should understand campaign strategy, audience targeting, conversion tracking, lead generation, budget management, and performance analysis. The role requires a balance of creative thinking, analytical ability, and hands-on advertising experience.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Manage Search, Display, Performance Max, Shopping, Video, Lead Generation, Remarketing, and Conversion campaigns.
- Conduct keyword, competitor, audience, and market research.
- Develop campaign structures aligned with business and revenue objectives.
- Write persuasive ad copy and coordinate with designers for banners, videos, landing-page assets, and other creatives.
- Create and test audiences based on demographics, interests, behaviours, customer lists, website visitors, and lookalike segments.
- Monitor campaign budgets, bidding strategies, targeting, placements, and performance.
- Improve cost per lead, cost per acquisition, conversion rate, click-through rate, ROAS, and overall campaign profitability.
- Conduct A/B tests for advertisements, creatives, landing pages, offers, audiences, and calls to action.
- Set up and verify conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, LinkedIn Insight Tag, and platform-specific tools.
- Build remarketing and retargeting campaigns across relevant advertising channels.
- Identify and resolve tracking discrepancies and campaign-performance issues.
- Prepare weekly and monthly performance reports with insights and actionable recommendations.
- Collaborate with content, design, sales, SEO, and web-development teams.
- Review lead quality with the sales team and optimize campaigns based on qualified leads and revenue—not only form submissions.
- Stay informed about advertising-platform updates, privacy changes, emerging formats, and digital-marketing trends.
- Support organic digital-marketing activities when required, including social media, email marketing, website updates, and content promotion.
Required Skills
- Strong working knowledge of Google Ads and Meta Ads Manager.
- Understanding of LinkedIn Ads, YouTube Ads, and other paid-media platforms.
- Knowledge of Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Experience with keyword research, audience targeting, remarketing, and campaign optimization.
- Ability to interpret campaign data and convert it into practical recommendations.
- Strong understanding of marketing funnels, landing pages, lead generation, and conversion-rate optimization.
- Good ad-copywriting and communication skills.
- Proficiency in Microsoft Excel or Google Sheets.
- Familiarity with reporting and visualization tools such as Looker Studio.
- Strong attention to detail, ownership, time management, and problem-solving ability.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
- Google Ads, Google Analytics, Meta Blueprint, or similar certifications are preferred.
- One to three years of hands-on experience in digital marketing or performance advertising.
- Experience managing lead-generation or e-commerce campaigns.
- Experience working with an agency or managing multiple campaigns simultaneously is an advantage.
- Basic knowledge of SEO, social media marketing, email marketing, WordPress, and landing-page optimization is beneficial.
Performance Indicators
Performance will be assessed using metrics such as:
- Qualified leads and customer acquisitions
- Cost per lead and cost per acquisition
- Return on advertising spend
- Conversion rate
- Click-through rate
- Campaign profitability
- Budget utilization
- Lead quality and sales contribution
- Landing-page performance
- Accuracy of tracking and reporting
- Timeliness of campaign execution and optimization
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: Hybrid remote in Noida, Uttar Pradesh 201301
