We are looking for a data-driven and results-oriented Digital Marketing Specialist specializing in Meta Ads (Facebook & Instagram) and Google Ads. In this role, you will be responsible for planning, executing, optimizing, and scaling paid acquisition campaigns to drive measurable revenue, conversions, and Brand awareness.
The ideal candidate has hands-on experience managing medium-to-large ad budgets, a strong understanding of funnel strategy, copywriting/creative direction skills, and deep analytical capabilities to track ROAS and ROI.
Key ResponsibilitiesStrategy & Campaign Execution
- Design, build, and manage high-converting campaigns across Meta (Facebook, Instagram) and Google Search, Display, Shopping, and Performance Max (PMax).
- Conduct thorough audience research, keyword strategy planning, and competitor analysis.
- Formulate full-funnel strategies (Top of Funnel awareness to Bottom of Funnel retargeting).
Optimization & Budget Allocation
- Monitor daily spend, performance metrics, and bid strategies to maximize Return on Ad Spend (ROAS) and minimize Cost Per Acquisition (CPA).
- Perform continuous A/B testing on ad creatives, copy, landing pages, and audience targeting.
- Dynamically reallocate budgets across platforms based on real-time campaign performance.
Creative Strategy & Messaging
- Collaborate with graphic designers, copywriters, and video editors to create high-performing ad assets (videos, carousels, banners).
- Write persuasive, click-worthy ad copy tailored to specific buyer personas.
Analytics & Tracking
- Ensure accurate conversion tracking setup (Meta Pixel, Google Tag Manager, GA4, Conversion API/CAPI).
- Analyze complex data sets to identify trends, opportunities, and optimization bottlenecks.
- Prepare clear weekly/monthly performance reports detailing KPIs, key insights, and actionable growth recommendations.
Required Qualifications & Skills
- Experience: 2 to 5 years of hands-on experience running Meta Ads and Google Ads with proven ROAS results.
- Technical Mastery:
- Advanced knowledge of Meta Ads Manager (Custom Audiences, Lookalikes, CAPI, Dynamic Ads).
- Strong knowledge of Google Ads (Search, Display, Performance Max, YouTube, Merchant Center).
- Expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Analytical Mindset: Ability to translate complex raw data into actionable growth strategies.
- Copywriting Skills: Strong command of direct-response ad copy principles.
- Certifications (Preferred): Meta Certified Digital Marketing Associate/Professional or Google Ads Certified.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA) / Cost Per Lead (CPL)
- Click-Through Rate (CTR) and Conversion Rate (CVR)
- Customer Lifetime Value (LTV) relative to CAC
Pay: ₹15,068.27 - ₹40,965.94 per month
Work Location: In person
