About Lynk
Lynk is a social networking mobile application that helps people connect through live audio and video conversations in a safe and engaging environment. We are looking for a performance-driven Digital Marketing Executive who can significantly increase app downloads and user acquisition.
Salary
- Fixed Salary: ₹8,000–₹15,000 per month (based on experience)
- Performance Incentives: ₹10,000–₹50,000+ per month
- Total Potential Earnings: ₹30,000–₹85,000+ per month
Primary KPI (Most Important)
Your success will be measured primarily by high-quality app installs and active users, not by the number of social media posts.
Monthly Targets
- Achieve qualified Android and iOS app downloads.
- Improve Cost Per Install (CPI).
- Increase Day-1, Day-7, and Day-30 user retention.
- Optimize app store rankings (ASO).
- Improve conversion rate from ad click to install.
- Generate measurable return on advertising spend (ROAS).
Key Responsibilities
- Plan and execute mobile app install campaigns.
- Run and optimize Meta Ads (Facebook & Instagram).
- Run Google App Campaigns (UAC/ACi).
- Create and manage YouTube advertising campaigns.
- Optimize App Store Optimization (ASO) for Google Play and Apple App Store.
- Identify and work with influencers and content creators.
- Launch referral and viral marketing campaigns.
- Analyze campaign performance using GA4, Firebase, Meta Ads Manager, and Google Ads.
- Continuously reduce CPI while increasing install quality.
- Generate weekly performance reports with actionable recommendations.
- Coordinate with the design and content teams to improve creatives.
Required Skills
- Experience in mobile app marketing.
- Strong knowledge of Meta Ads Manager.
- Google Ads certification (preferred).
- Experience with Google App Campaigns.
- Understanding of Firebase Analytics and GA4.
- Knowledge of App Store Optimization (ASO).
- Experience with Google Play Console and App Store Connect.
- Ability to analyze campaign data and improve performance.
- Basic knowledge of Canva, CapCut, or similar creative tools.
Preferred Experience
- 2–5 years of digital marketing experience.
- Experience promoting consumer mobile apps.
- Experience managing monthly ad budgets of ₹50,000 or more.
- Proven track record of scaling app installs while maintaining target acquisition costs.
Performance Incentive Structure
- Monthly install targets achieved.
- Target CPI maintained or improved.
- Growth in active users and retention.
- Increase in app ratings and reviews.
- Achievement of campaign ROI goals.
Benefits
- Work From Home.
- Flexible working hours.
- Performance-based bonuses with no upper limit.
- Opportunity to lead digital growth for a fast-growing mobile app.
- Career growth into Performance Marketing Lead or Growth Manager.
Pay: ₹8,000.00 - ₹15,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Paid time off
- Work from home
Work Location: Remote
