JOB SUMMARY
Responsible for managing high throughput retailers (loyalty program accounts).
This role involves maintaining strong and sustained relationships with key customers,understanding their needs and challenges, and ensuring maximum extraction from these outlets.
KAE will be responsible for a category-level understanding of the outlets and for ensuring a robustengagement with the account as well for improving field team’s efficiencies- Salesman andMerchandisers.
The KAE will have to manage the assets deployed at a store level.KEY RESPONSIBILITIESPlanning & Strategy1.
Data analysis of Internal Sales, Customer off-take and activations to understand the gap &opportunities and build plans basis the same.
2. Outlet level assortment planning to ensure ‘Right Product in Right Outlet’ for better share ofshelf & offtakes.
3. Plan new launches in Key outlets, leverage relationships & various visibility tools to drive sale fornew launch product.
4. SSG growth planning and micro-level strategies to deliver growths at outlet level with focus onincreasing ULPO.5. Making plans for establishing retail dominance in focus categories of the region/company.Market Intelligence
1. Keep track of competitor-initiatives, promo offers, price fluctuations, new launches and tradeschemes/offerings being offered in the market, especially to key account outlets.
2. Making plans to counter competitor initiatives and gains.
3. Keep a pipeline of potential accounts ready for expansion work.
INTERACTIONSINTERNALLY:With Finance/SDM Team for claim and payout settlementsSales OfficerRegional SDM Team for planning and execution of Promotions, Visibility in the market.RSM/ SOM for guidance and approvalsWith the Regional MIS for systems/ formats/ SRSNational Trade Marketing Team for Brand/ Product Guidelines, Best PracticesEXTERNALLY:Maintain healthy relationship with the Trade Partners, KATs Accounts, AWSM & MerchandisingTeamQUALIFICATIONGraduate with a minimum of 4 years of experience in the FMCG industryEXPERIENCEProven track record with good leadership skillsThe candidate preferably should have an experience of handling key accounts.Analytical ability: forecast market trends and analyse all market related data.Dynamic Sales professional with impeccable execution capabilities; deep understanding oftraditional and innovative sales strategiesAbility to understand and apply market intelligence to Region’s Sales strategy.Ability to liaise at all levels/ have administrative ability.BEHAVIOURAL SKILLSFlexible and creative; an individual with high energy and enthusiasmDealing with Ambiguity: Handles risk and uncertainty comfortably and has good judgement onhow new ideas will play out in the market.Strong negotiation and influencing Skills: Develops mutually beneficial relationships with keyinternal stakeholders and customers.
Pay: ₹900,000.00 - ₹1,100,000.00 per year
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
