Digital Marketing Manager – Online Promotion & Lead Generation
Job Title: Digital Marketing Manager
Experience: 3–5 Years
Location: Lucknow
Employment Type: Full-Time
Salary: As per experience and industry standards.
About LIVE Eye News Service (LENS)
LIVE Eye News Service (LENS) is a digital-first video news agency being built to provide fast, verified and affordable news footage to television channels, digital publishers, YouTube news and opinion channels, influencers and other content creators across India.
LENS will operate a nationwide network of reporters, correspondents and stringers and offer news content through a digital marketplace, pay-per-story purchases, subscription plans and, subsequently, enterprise licensing and API-based content delivery.
About the Role
We are looking for a results-driven Digital Marketing Manager who can develop and execute online marketing campaigns to increase brand visibility, generate qualified leads, and support business growth.
The ideal candidate should have hands-on experience with Meta Ads, Google Ads, social media marketing, lead generation, content strategy, analytics, and campaign optimization.
Key Responsibilities
* Develop and execute digital marketing strategies to promote the company’s products/services.
* Plan and manage Google Ads, Meta Ads, Instagram, Facebook, LinkedIn and other relevant online campaigns.
* Generate high-quality and qualified leads through paid and organic digital channels.
* Identify target audiences and create appropriate customer segments.
* Develop campaign concepts, ad copies, creatives and content requirements.
* Manage social media pages and improve engagement and brand awareness.
* Monitor campaign performance and optimize campaigns based on results.
* Track important KPIs such as CPL, CTR, CPC, conversion rate, ROI and ROAS.
* Maintain lead-generation data and track leads from source to conversion.
* Analyse competitors and identify new digital marketing opportunities.
* Prepare weekly and monthly performance reports for management.
* Manage digital marketing budgets and ensure efficient utilization.
* Stay updated with the latest digital marketing trends, tools and advertising-platform changes.
Required Skills
* Strong knowledge of Digital Marketing and Lead Generation.
* Hands-on experience with Meta Ads Manager and Google Ads.
* Knowledge of Instagram, Facebook, LinkedIn and other social platforms.
* Understanding of SEO, SEM, social media marketing and content marketing.
* Strong understanding of customer targeting and conversion funnels.
* Ability to manage multiple campaigns and meet deadlines.
Qualifications
* Bachelor’s degree in Marketing, Business, Communications or a related field.
* Additional certification in Digital Marketing/Google Ads/Meta Ads will be an advantage.
* 2–5 years of relevant experience in digital marketing and online lead generation.
Performance KPIs
* Number of qualified leads generated
* Cost Per Lead (CPL)
* Lead-to-customer conversion rate
* Campaign ROI/ROAS
* Website/social media traffic
* Engagement and audience growth
* Campaign performance and budget efficiency
Preferred Candidate
The ideal candidate should be creative, analytical, target-oriented and hands-on, with a proven ability to run online campaigns and generate measurable business results.
Work Location: In person
