REQUIRED
Performance Marketing Specialist is a digital marketing professional who focuses on generating measurable business results such as sales, leads, app installs, or website conversions. Their success is measured by metrics and ROI rather than just brand awareness.
Key Responsibilities
- Plan and manage campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Shopping, Display, YouTube)
- LinkedIn Ads (B2B)
- Optimize campaigns to improve:
- ROAS (Return on Ad Spend)
- CPA (Cost Per Acquisition)
- CTR (Click-Through Rate)
- Conversion Rate
- Set up and manage:
- Meta Pixel
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion API (CAPI)
- Perform audience research and targeting.
- Conduct A/B testing for creatives, copy, and landing pages.
- Analyze campaign performance and prepare reports.
- Manage advertising budgets efficiently.
Required Skills
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- Shopify/WooCommerce tracking
- Excel or Google Sheets
- Basic knowledge of HTML/CSS (helpful)
- Data analysis and reporting
Common KPIs
- ROAS
- CPA
- CPC
- CTR
- CPM
- Conversion Rate
- Revenue
- Cost per Purchase
Pay: From ₹12,000.00 per month
Work Location: In person
