Salary: ₹25,000 – ₹30,000 per month
Experience: 3+ years in Performance Marketing
Job Type: Full-time
Location: Bengaluru, Karnataka
Work Mode: On-site
Company Description
Design Flash is a digital marketing and website development company based in Bengaluru. We provide services including website design and development, SEO, performance marketing, online advertising, social media marketing, graphic design, and video marketing.
We work with businesses across different industries and help them generate leads, increase online visibility, and grow their businesses through digital marketing.
Role Description
We are looking for an experienced and results-driven Performance Marketer to join our team in Bengaluru.
The candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns for Design Flash and its clients. The ideal candidate should have strong hands-on experience with Meta Ads and Google Ads, particularly lead-generation campaigns.
You should be able to independently manage campaigns, analyze performance data, identify problems, and continuously optimize campaigns to achieve better results and lower cost per lead.
Key Responsibilities
- Plan, create, launch, and manage Meta Ads (Facebook & Instagram) campaigns.
- Manage Google Ads campaigns, especially Search and Performance Max.
- Develop and implement lead-generation strategies for clients.
- Conduct audience research, keyword research, and competitor analysis.
- Create and test different audiences, ad copies, creatives, and campaign strategies.
- Monitor CPL, CPA, CPC, CTR, conversion rate, ROAS, and other campaign metrics.
- Optimize campaigns to improve lead quality and reduce cost per lead.
- Set up and monitor conversion tracking.
- Work with Meta Pixel, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Analyze campaign data and prepare regular performance reports.
- Identify underperforming campaigns and take corrective actions.
- Work closely with the graphic design, content, website, and SEO teams.
- Develop remarketing and retargeting campaigns.
- Manage multiple client campaigns and advertising budgets.
- Stay updated with the latest Meta and Google advertising features and trends.
Qualifications
- 3+ years of hands-on experience in Performance Marketing / Digital Advertising.
- Strong practical experience with Meta Ads Manager.
- Strong practical experience with Google Ads.
- Proven experience in lead-generation campaigns.
- Good understanding of audience targeting and campaign optimization.
- Knowledge of GA4, Google Tag Manager, and Meta Pixel.
- Good understanding of conversion tracking and analytics.
- Ability to analyze campaign performance and make data-driven decisions.
- Good knowledge of Excel/Google Sheets.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
- Ability to work independently and manage multiple campaigns.
Preferred Experience
Experience generating leads for website design, digital marketing, real estate, education, healthcare, professional services, or local businesses will be an advantage.
Candidates who can show actual results from previous campaigns will be preferred.
What We Are Looking For
We are looking for a person who can take ownership of paid advertising campaigns rather than simply execute instructions.
The candidate should be able to answer questions such as:
- Why is the CPL increasing?
- Why are leads not converting?
- Which audience is performing best?
- Which creative should be scaled?
- How can we improve lead quality?
- How can we reduce the cost per lead?
- When should a campaign be paused, optimized, or scaled?
Job Types: Full-time, Fresher
Pay: ₹25,000.00 - ₹30,000.00 per month
Experience:
- total work: 1 year (Preferred)
Work Location: In person
