About the Role
We are looking for a creative, strategic, and data-driven Brand Manager with a Master's degree and 1.5+ years of relevant experience to lead our brand growth initiatives. The ideal candidate will be responsible for building and executing brand strategies, planning marketing campaigns, launching new products, managing digital presence, and collaborating with internal teams and external partners to strengthen brand awareness and drive revenue growth.
Key Responsibilities: Brand Strategy & Planning
- Develop and execute comprehensive brand strategies aligned with business objectives.
- Build and maintain a strong and consistent brand identity across all platforms.
- Plan and execute product launches and marketing campaigns.
- Conduct market research, competitor analysis, and consumer insights.
- Identify new market opportunities and growth strategies.
- Maintain and update brand guidelines.
Marketing & Campaign Management
- Plan and execute online and offline marketing campaigns.
- Coordinate with graphic designers, video editors, content writers, photographers, and agencies.
- Develop and manage social media content strategies.
- Plan influencer marketing campaigns and brand collaborations.
- Execute seasonal promotions and product campaigns.
- Manage email marketing and customer engagement initiatives.
Product Marketing
- Develop product positioning and messaging.
- Prepare product launch strategies and go-to-market plans.
- Create brochures, presentations, product catalogs, and promotional materials.
- Ensure consistency of product information across websites and marketplaces.
E-commerce & Website Management
- Coordinate with Shopify developers for website improvements.
- Work closely with SEO specialists to improve organic visibility.
- Optimize product pages and landing pages for conversions.
- Monitor website performance and customer experience.
Performance Analysis
- Track campaign performance and marketing KPIs.
- Analyze customer behavior, market trends, and competitor activities.
- Prepare weekly and monthly marketing reports.
- Recommend improvements based on campaign data and insights.
Team Collaboration
- Work closely with design, development, content, and sales teams.
- Coordinate with external vendors, agencies, and influencers.
- Ensure timely execution of marketing activities.
- Maintain brand consistency across all communication channels.
Required Skills
- Brand Strategy
- Brand Positioning
- Product Marketing
- Digital Marketing
- Campaign Management
- Social Media Marketing
- Content Strategy
- Market Research
- Consumer Insights
- Influencer Marketing
- Email Marketing
- Google Analytics 4 (GA4)
- Meta Ads Manager
- Google Ads (Preferred)
- Basic SEO Knowledge
- Shopify Understanding
- Microsoft Excel / Google Sheets
- Presentation Skills
- Project Management
- Excellent Written and Verbal Communication
Preferred Qualifications
- Master's Degree (MBA in Marketing, Brand Management, Business Administration, or related field).
- Minimum 1.5+ years of professional experience in Brand Management, Marketing, or Product Marketing.
- Experience working with consumer brands, D2C brands, or eCommerce businesses.
- Proven experience in planning and executing successful marketing campaigns.
- Knowledge of digital marketing, branding, and consumer behavior.
- Experience working with cross-functional teams.
- Strong analytical and creative thinking skills.
Key Performance Indicators (KPIs)
- Brand Awareness Growth
- Campaign ROI
- Website Traffic Growth
- Conversion Rate
- Organic Traffic Growth
- Social Media Growth & Engagement
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Product Launch Success
- Revenue Contribution from Marketing Activities
What We're Looking For
- Strong leadership and ownership mindset.
- Excellent communication and interpersonal skills.
- Creative thinking with a data-driven approach.
- Ability to manage multiple projects simultaneously.
- Strong planning, execution, and organizational skills.
- Passion for branding, marketing, and consumer psychology.
- Ability to work in a fast-paced environment and meet deadlines.
Salary
₹25,000 – ₹35,000 per month (Based on experience and skills)
Screening Questions
- Share the brands you have managed.
- Describe a branding or marketing campaign you led that delivered measurable business results.
- What was your specific role in planning and executing that campaign?
- Which marketing channels have you worked with? (Meta Ads, Google Ads, SEO, Email Marketing, Influencer Marketing, etc.)
- Have you managed product launches? Briefly explain one successful launch.
- Which marketing and analytics tools are you proficient in?
- How do you measure the success of a branding campaign?
- Share your portfolio, LinkedIn profile, or examples of campaigns you have worked on.
- Are you comfortable working from our Pune office (Monday to Saturday, 10:00 AM to 7:00 PM)?
- What is your current CTC, expected CTC, and notice period?
Why Join Us?
- Opportunity to build and grow leading consumer brands.
- Work on end-to-end brand strategy and execution.
- Exposure to digital marketing, eCommerce, and product launches.
- Collaborative and growth-focused work environment.
- Opportunity to make a direct impact on business growth and brand success.
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
