Social Media Manager (Creative + Digital Marketing – Multi Clinic)
Company: BM Hospital & Group Clinics
Location: Chennai (On-site)
Role Objective
To independently manage and grow the complete social media presence of all clinics by creating content, designing posts, editing reels, and generating leads through digital campaigns.
Core Requirement (Non-Negotiable)
The candidate must:
- Design their own posts
- Edit their own reels
- Manage all social media platforms
- Run basic ad campaigns
This is a hands-on execution role, not a coordination role.
Key Responsibilities1. Content Creation (End-to-End)
- Create reels (shoot + edit)
- Design static posts (Canva / Photoshop)
- Write captions and basic content scripts
- Plan and execute daily content
2. Social Media Management (All Clinics)
Handle and grow:
- Instagram
- Facebook
- YouTube Shorts
For:
- BM Elite International Clinic
- BM Cosmetic
- IVF / Fertility services
Post regularly:
- Reels (primary)
- Static posts (branding + education)
- Stories (daily engagement)
3. Lead Generation
- Run Meta Ads (Facebook + Instagram)
- Generate leads for:
- Hair treatments
- Skin treatments
- Weight loss
- IVF consultations
- Monitor:
- Cost per lead
- Lead quality
4. Content Strategy Execution
Maintain a mix of:
- Reels → reach & visibility
- Before/after → trust
- Educational posts → authority
- Testimonials → conversion
5. Multi-Brand Handling
- Create different content styles for different clinics
- Avoid repetition across brands
- Maintain premium look for BM Elite
6. Performance Tracking
Track and report:
- Engagement
- Reach
- Leads generated
- Campaign performance
Required Skills
- Canva / basic graphic design (must)
- Reel editing (CapCut / Premiere Pro or similar)
- Meta Ads (basic to intermediate)
- Content writing (simple and effective)
- Understanding of aesthetic/medical content
Experience
- 2 to 4 years preferred
- Portfolio is mandatory (reels + posts created by candidate)
Working Style
- Fast execution
- Independent working
- Able to handle multiple brands
- Performance-driven mindset
Reporting To
Marketing Manager
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹28,000.00 per month
Application Question(s):
- Are you willing to work on a minimum of 1 year contract?
- What is your expected salary?
Experience:
- Digital marketing: 1 year (Preferred)
- Canva: 1 year (Preferred)
- Social media management: 1 year (Preferred)
- Social media marketing: 1 year (Preferred)
- Social media strategy: 1 year (Preferred)
- Content strategy: 1 year (Preferred)
- Media planning: 1 year (Preferred)
- Google AdWords: 1 year (Preferred)
- Reel Creation: 1 year (Preferred)
Work Location: In person
