Key Responsibilities
- Develop and execute effective SEO strategies to improve organic rankings and website traffic.
- Plan, build, and manage high-quality backlink campaigns using ethical (white-hat) link-building techniques.
- Perform backlink audits, competitor backlink analysis, and identify new link acquisition opportunities.
- Implement and optimize Schema.org structured data (JSON-LD) to enhance search visibility and rich results.
- Optimize websites for Answer Engine Optimization (AEO) to improve visibility in featured snippets, voice search, and AI-generated answers.
- Implement Generative Engine Optimization (GEO) strategies to enhance brand visibility across AI search platforms and generative search experiences.
- Conduct technical SEO audits, including crawl analysis, indexing issues, Core Web Vitals, and site architecture improvements.
- Perform keyword research, content gap analysis, and competitor analysis.
- Collaborate with content writers and developers to implement SEO best practices.
- Monitor website performance using SEO tools and prepare regular performance reports.
- Stay updated with the latest search engine algorithm updates, AI search trends, and SEO best practices.
Required Skills
- Strong knowledge of on-page, off-page, and technical SEO.
- Proven experience in backlink strategy, outreach, and authority building.
- Hands-on experience implementing Schema markup (Organization, FAQ, Article, Product, Local Business, Breadcrumb, etc.).
- Good understanding of Answer Engine Optimization (AEO).
- Knowledge of Generative Engine Optimization (GEO) and AI search optimization.
- Experience with keyword research and content optimization.
- Familiarity with website crawling and indexing processes.
- Strong analytical and problem-solving skills.
Job Type: Full-time
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
