Job Description – Business Development Executive (BDE)
Position: Business Development Executive – PVC Pipes & Water Tanks
Department : Sales & Marketing
Reporting To: MD
The Business Development Executive is responsible for driving sales growth in the assigned territory by generating primary sales and strengthening secondary sales through distributors and dealers. The role includes introducing new products to existing and potential clients, expanding market coverage, and reactivating non-working or dormant customers. The executive also works as a sales promoter by building strong relationships with channel partners, increasing product visibility, and ensuring consistent market presence to achieve overall sales targets.
1. Sales Growth & Target Achievement
- Generate primary sales by onboarding new distributors, dealers, and key clients on a weekly and monthly basis.
- Drive secondary sales through distributor networks by appointing sub-dealers and retailers.
- Achieve weekly, monthly, and annual new business development targets.
- Contribute to overall company revenue targets and improve market share in assigned regions.
- Increase penetration of existing products within the territory.
2. Network Development & Channel Expansion
- Identify and appoint super stockists, distributors, and dealers in new and existing markets.
- Expand retailer coverage to ensure deeper market reach.
- Design and implement an effective distributor margin structure to ensure channel motivation and profitability.
- Strengthen relationships with channel partners through continuous engagement and support.
3. Market Expansion & Territory Planning
- Plan and execute state-wise or zone-wise territory expansion strategies.
- Identify untapped markets and new business opportunities.
- Ensure structured coverage of urban and rural markets.
- Develop growth plans for underperforming territories.
4. Product Introduction & Market Positioning
- Launch new products and variants in the market with a clear positioning strategy.
- Define pricing strategy in coordination with management based on market conditions.
- Organize product demonstrations and awareness programs for dealers, retailers, and influencers.
- Ensure successful market entry and adoption of newly introduced products.
5. Branding & Promotional Activities
- Plan and execute branding campaigns including dealer boards, hoardings, van campaigns, and in-shop visibility.
- Conduct dealer meets and plumber meets to build brand loyalty and engagement.
- Plan and implement plumber loyalty programs and incentive schemes.
- Execute marketing schemes and promotional offers to boost sales.
6. Market Intelligence & Competitive Analysis
- Monitor competitor pricing, product offerings, and promotional schemes.
- Analyze competitor strategies and identify strengths and weaknesses.
- Collect structured market feedback and report insights to management.
- Recommend pricing revisions, promotional schemes, and product improvements based on market response.
7. Reporting & Coordination
- Submit daily reports covering new client acquisition, target client tracking, and market visit updates.
- Maintain a database of new prospects and ongoing business discussions.
- Coordinate with internal teams for order processing, dispatch, and after-sales support.
- Provide regular performance updates to management.
Key Skills & Competencies
- Strong negotiation and relationship-building skills
- Excellent communication and presentation abilities
- Strategic thinking and territory planning capability
- Analytical mindset for market and competitor analysis
- Result-oriented with strong execution focus
- Ability to travel extensively within assigned territory
Preferred Experience:
- 6-8 years in building materials (PVC pipes, tanks, sanitary, cement, tiles, etc.)
- Experience in distributor–dealer sales model
- Knowledge of plumbing market preferred
Pay: ₹25,000.00 - ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
Work Location: In person
