Key Responsibilities
Paid Advertising & PPC Management
- Plan, execute, and optimize Google Ads (AdWords), PPC, and paid search campaigns.
- Improve Quality Score, CTR, and conversions while reducing cost-per-click (CPC).
- Manage campaign budgets and monitor performance to ensure maximum ROI.
- Conduct A/B testing for ads and landing pages to improve campaign performance.
- Implement remarketing, DSA, PLA campaigns, and advanced PPC strategies.
SEO & Search Engine Marketing
- Perform keyword research, keyword expansion, and competitive analysis.
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Optimize website content, landing pages, and website architecture for SEO.
- Monitor website analytics and search performance metrics.
Social Media & Online Advertising
- Manage and optimize Facebook Ads and social media campaigns.
- Develop strategies to increase page likes, engagement, and reach.
- Monitor and report campaign performance metrics.
Website Development & Content Optimization
- Develop, manage, and maintain websites using WordPress, including theme customization and plugin integration.
- Collaborate with development teams to implement SEO best practices on websites.
- Work with content and editorial teams to create SEO-optimized content.
- Recommend improvements in website structure, content, and internal linking.
Client Communication & Coordination
- Handle client communication via calls, emails, and virtual meetings to understand requirements and provide updates.
- Conduct regular client calls for campaign discussions, performance reviews, and strategy alignment.
- Manage client expectations and ensure timely delivery of digital marketing services.
- Act as a point of contact between clients and internal teams.
Analytics & Reporting
- Track and analyze website analytics and campaign performance.
- Prepare daily, weekly, and monthly performance reports.
- Provide actionable insights to improve campaign effectiveness.
E-commerce & Digital Promotion
- Manage and promote e-commerce websites and online product campaigns.
- Develop digital strategies for online product sales and brand visibility.
- Handle product promotions through SEO, SEM, PPC, and online marketing channels.
Required Skills
- Expertise in Google Ads, PPC Campaign Management, SEO, SEM.
- Experience with Facebook Ads, remarketing campaigns, and performance marketing.
- Strong knowledge of keyword research tools and analytics platforms.
- Hands-on experience in WordPress website development and management.
- Strong client communication and calling skills with the ability to handle client interactions professionally.
- Understanding of website optimization, landing pages, and conversion strategies.
- Ability to analyze campaign data and optimize ROI.
- Experience working with development and content teams.
Preferred Experience
- Experience managing multiple digital campaigns simultaneously.
- Background in E-commerce marketing and online product promotion.
- Familiarity with international PPC campaigns and global targeting.
- Experience in handling international clients and client-facing roles is a plus.
Pay: ₹20,000.00 - ₹40,957.66 per month
Benefits:
Work Location: In person
