Job Description: Marketing Executive
*Company:* FRP Anchor Rebars LLP
*Position:* Marketing Executive
*Location:* Delhi (NSP) - Also client visit
*Department:* Sales & Marketing
*Reporting To:* Sales & Marketing Manager / Director
## Job Summary
FRP Anchor Rebars LLP is seeking a dynamic and result-oriented Marketing Executive to promote the company's FRP (Fiber Reinforced Polymer) Anchor Rebars products, generate business opportunities, and strengthen brand presence in the construction and infrastructure industry. The candidate will be responsible for implementing marketing strategies, generating leads, supporting sales activities, and building strong relationships with clients and stakeholders.
## Key Responsibilities
### Marketing & Business Development
* Develop and execute marketing campaigns to promote FRP Anchor Rebars products.
* Identify potential customers, dealers, distributors, contractors, consultants, and project owners.
* Generate qualified leads through online and offline marketing activities.
* Conduct market research to identify new business opportunities and industry trends.
* Promote company products through digital platforms, exhibitions, trade fairs, and networking events.
* Assist the sales team in customer acquisition and business expansion.
### Customer Relationship Management
* Build and maintain strong relationships with existing and prospective clients.
* Follow up on inquiries and coordinate with the team for quotations and project requirements.
* Handle customer queries and provide product-related information.
* Maintain a database of clients, prospects, and project leads.
### Market Intelligence
* Monitor competitor activities, pricing, and market developments.
* Collect customer feedback and share insights with management.
* Prepare market analysis reports and recommendations.
## Required Skills
* Excellent communication and presentation skills.
* Strong lead generation and networking abilities.
* Knowledge of digital marketing and social media management.
* Proficiency in MS Office (Excel, Word, PowerPoint).
* Strong analytical and problem-solving skills.
* Ability to work independently and achieve targets.
* Willingness to travel for client meetings and marketing activities.
## Key Performance Indicators (KPIs)
* Number of leads generated.
* Conversion of leads into business opportunities.
* Customer engagement and retention.
* Marketing campaign effectiveness.
* Brand visibility and market penetration.
* Achievement of assigned marketing targets.
## Compensation & Benefits
* Competitive salary package.
* Performance-based incentives.
* Travel allowance as per company policy.
* Career growth opportunities within the organization.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
