ob Description (JD) – Business Development Executive
Company: Lakyou Beauty Professional Cosmetics
Position: Business Development Executive (BDE)
Location: Mumbai
Department: Sales & Business Development
Employment Type: Full-Time
About Lakyou Beauty
Lakyou Beauty is a fast-growing cosmetics brand offering premium yet affordable beauty products across makeup and personal care categories. We are looking for a driven Business Development Executive to expand our retail presence, strengthen distributor relationships, and drive sales growth across assigned territories.
Key Responsibilities
- Identify and onboard new distributors, wholesalers, retailers, and modern trade partners.
- Generate new business opportunities through market visits, networking, and lead generation.
- Maintain strong relationships with existing distributors and retail partners.
- Achieve monthly, quarterly, and annual sales targets.
- Conduct regular market visits to monitor competitor activities, pricing, promotions, and product placement.
- Ensure product availability and visibility across retail outlets.
- Coordinate with internal teams for order processing, dispatch, and payment follow-ups.
- Plan and execute promotional activities to increase product sales.
- Prepare daily visit reports (DVRs), sales reports, and market intelligence reports.
- Resolve customer queries and provide excellent post-sales support.
- Participate in exhibitions, trade shows, and promotional events whenever required.
Required Skills
- Excellent communication and negotiation skills.
- Strong interpersonal and relationship management abilities.
- Sales-oriented mindset with a target-driven approach.
- Good presentation and convincing skills.
- Basic knowledge of Microsoft Excel, Word, and CRM software.
- Ability to travel extensively within the assigned territory.
- Self-motivated, proactive, and result-oriented.
Qualifications
- Bachelor's degree in Business, Marketing, Commerce, or a related field.
- MBA is an added advantage.
Experience
- 1–4 years of experience in Business Development, Sales, FMCG, Cosmetics, Beauty, Personal Care, or Consumer Goods.
- Experience in distributor handling and retail sales is preferred.
Key Performance Indicators (KPIs)
- Achievement of monthly sales targets.
- Number of new distributors/retailers onboarded.
- Revenue generated from new business.
- Market coverage and outlet expansion.
- Collection efficiency and payment recovery.
- Distributor and retailer satisfaction.
- Product placement and visibility.
Pay: ₹10,000.00 - ₹30,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: On the road
