Job Description – Marketing Head (B2B – EdTech)
Position: Marketing Head
Industry: Education / EdTech
Location: Kochi (Ernakulam)
Experience: 3–5 Years (Mandatory)
Salary: ₹40,000 – ₹60,000 per month + Performance Incentives
About the Role
We are seeking an experienced and strategic Marketing Head to lead our B2B marketing operations in the Education/EdTech sector. The ideal candidate must have a proven track record of developing and executing marketing strategies, managing field marketing teams, and building strong institutional partnerships. This role requires a leader who can drive brand visibility, generate institutional leads, and contribute to business growth across Kerala.
Key Responsibilities
- Develop and execute comprehensive B2B marketing strategies to achieve business objectives.
- Lead and manage the Field Marketing and Business Development teams.
- Build strategic partnerships with schools, colleges, universities, coaching centres, training institutes, and corporate organizations.
- Plan and execute marketing campaigns, seminars, educational events, and promotional activities.
- Drive institutional lead generation and support the admissions and sales teams in achieving targets.
- Monitor marketing performance, campaign ROI, and team productivity.
- Develop annual and quarterly marketing plans and budgets.
- Identify new market opportunities and expand the company's presence in the education sector.
- Conduct competitor analysis and market research to strengthen business strategies.
- Collaborate with Sales, Admissions, Academic, and Digital Marketing teams to ensure seamless execution of campaigns.
- Recruit, train, mentor, and evaluate the performance of the marketing team.
- Prepare and present regular marketing reports to senior management.
Eligibility
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- MBA in Marketing is preferred.
- Mandatory 3–5 years of experience as a Marketing Head, Marketing Manager, or Senior Marketing Executive.
- Must have experience in the Education or EdTech industry.
- Strong B2B marketing and institutional partnership experience is mandatory.
Required Skills
- Proven expertise in B2B marketing and business development.
- Strong leadership and team management abilities.
- Excellent communication, presentation, and negotiation skills.
- Experience in planning and executing large-scale marketing campaigns.
- Ability to analyze market trends and develop growth strategies.
- Strong relationship-building and networking skills.
- Proficiency in MS Office, CRM software, and marketing analytics.
- Willingness to travel for institutional meetings and business development activities.
Benefits
- Salary: ₹40,000 – ₹60,000 per month
- Attractive Performance Incentives
- Travel Allowance (TA) provided by the company
- Mobile Allowance
- Career advancement opportunities
- Leadership development and professional training
- Supportive and growth-oriented work environment
Work Location: Kochi (Ernakulam)
Pay: ₹45,000.00 - ₹60,000.00 per month
Work Location: In person
