Job Summary
We are seeking a creative and performance-driven Digital Marketing Executive to enhance our online presence and generate quality leads for our construction and real estate business. The ideal candidate should have hands-on experience in digital marketing, social media management, SEO, paid advertising, content creation, and lead generation.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and YouTube.
- Generate high-quality leads through digital marketing campaigns.
- Manage and grow the company's social media platforms.
- Create engaging content, including posts, reels, videos, blogs, and email campaigns.
- Coordinate with the design and video editing teams to create marketing creatives.
- Manage Google Ads, Meta Ads, and monitor campaign performance.
- Perform SEO and SEM activities to improve website visibility and search rankings.
- Monitor website performance using Google Analytics and Google Search Console.
- Develop and execute email and WhatsApp marketing campaigns.
- Create landing pages and optimize them for lead conversion.
- Track campaign performance and prepare weekly and monthly marketing reports.
- Stay updated with the latest digital marketing trends and competitor strategies.
- Coordinate with the sales team to ensure timely follow-up on digital leads.
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.
- Digital Marketing Certification is preferred (Google, Meta, HubSpot, etc.).
Experience
- 2–5 years of experience in Digital Marketing.
- Experience in the Construction, Real Estate, or Infrastructure industry is preferred.
Required Skills
- Google Ads & Meta Ads management.
- SEO & SEM knowledge.
- Social Media Marketing.
- Content Writing & Copywriting.
- Google Analytics & Search Console.
- Email Marketing.
- Lead Generation.
- Canva, Adobe Photoshop, or similar design tools.
- Basic video editing knowledge (Premiere Pro, CapCut, VN, etc.) is an added advantage.
- Strong communication and analytical skills.
Key Performance Indicators (KPIs)
- Monthly qualified leads generated.
- Cost per Lead (CPL).
- Return on Ad Spend (ROAS).
- Website traffic and conversion rate.
- Social media engagement and follower growth.
- Campaign performance and ROI.
- SEO ranking improvements.
- Lead conversion support.
Salary
- Best in the Industry (Based on Experience) + Performance Incentives.
Benefits
- Performance-based incentives.
- Career growth opportunities.
- Professional training and certification support.
- Collaborative work environment.
Preferred Candidate Profile
- Experience in construction or real estate marketing is highly preferred.
- Creative thinker with strong analytical skills.
- Ability to manage multiple campaigns simultaneously.
- Immediate joiners are preferred.
- Willing to work from the office in Bangalore.
Pay: ₹9,943.82 - ₹33,732.84 per month
Work Location: In person
