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luzione IT Services Pvt. Ltd. is seeking a highly motivated and results-driven Social Media Manager (B2B) to strengthen our digital presence and drive qualified lead generation through strategic social media initiatives. The ideal candidate will have hands-on experience in B2B social media marketing, preferably within the IT Services, SaaS, or Technology domain, with a strong focus on LinkedIn marketing and paid social campaigns.
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is role will be responsible for developing and executing social media strategies that enhance brand visibility, establish thought leadership, and generate business opportunities across global markets, including the US, UK, Singapore, and Australia.
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y Responsibilities
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- velop and execute a comprehensive B2B social media strategy focused on lead generation, brand awareness, and thought leadership.
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- nage and grow the company’s presence across LinkedIn (primary platform), Twitter/X, Facebook, and Instagram.
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- eate, curate, and publish high-quality content, including:
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- se Studies
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- ient Success Stories
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- ought Leadership Content
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- dustry Insights related to Microsoft Technologies, CRM, AI, Cloud, and Digital Transformation
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- timize social media profiles and content to improve reach, engagement, credibility, and conversions.
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- an, execute, and manage LinkedIn lead generation campaigns and paid social media advertising.
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- llaborate closely with Sales, Pre-Sales, and Marketing teams to align social campaigns with business objectives.
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- nitor, analyze, and report on campaign performance, engagement metrics, lead quality, CTR, CPL, and ROI.
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- nduct competitor analysis and stay updated on industry trends to continuously improve social media strategies.
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nage social engagement, audience interactions, inbound inquiries, and online brand reputation.
quired Qualifications & Skills
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- chelor's degree in Marketing, Business Administration, Communications, or a related field.
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- 5 years of experience in Social Media Marketing, Social Media Optimization (SMO), or Digital Marketing.
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- oven experience in B2B social media management and lead generation.
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- rong expertise in LinkedIn marketing, LinkedIn Ads, and paid social media campaigns.
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- perience creating and executing data-driven social media strategies.
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- cellent written communication, copywriting, and content development skills with a professional B2B tone.
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- derstanding of content marketing, SEO fundamentals, and digital marketing funnels.
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- rong analytical skills with experience using social media analytics and reporting tools.
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eferred Skills
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- perience working with IT Services, Technology Consulting, SaaS, or Microsoft Partner organizations.
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- derstanding of Microsoft technologies, including Dynamics 365, Power Platform, Azure, and Business Applications.
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- miliarity with CRM platforms, especially Microsoft Dynamics 365.
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- owledge of graphic design and video editing tools such as Canva, Adobe Creative Suite, or similar platforms.
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- perience with marketing automation and lead nurturing tools.
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y Performance Indicators (KPIs)
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- alified leads generated through social media channels, particularly LinkedIn.
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- gagement rate and targeted follower growth.
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- mpaign performance metrics including CPL, CTR, conversions, and ROI.
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- bsite traffic generated from social media platforms.
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- and visibility and audience growth across target international markets.
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- cial media contribution to pipeline generation and business growth.
Wh
y Join Soluzione IT Services Pvt. Ltd.?
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- rk with a fast-growing, Microsoft-focused global IT services organization.
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- in exposure to international clients and enterprise digital transformation projects.
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- portunity to directly influence business growth through strategic digital marketing initiatives.
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- rformance-driven career growth and rewards.
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- llaborative, innovative, and learning-focused work culture.
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