Position
Ads Specialist Manager
Employment Type
Full-Time
Location
On-site – Delhi
Company
Blinkr Media (Pralekh Online Ventures LLP)
About the Company
Blinkr Media is a full-service digital marketing and influencer marketing agency that helps brands scale through performance marketing, influencer campaigns, social media management, content marketing, branding, and digital advertising. We are looking for an experienced and performance-driven Ads Specialist Manager to lead and optimize paid advertising campaigns across multiple digital platforms.
Job Summary
The Ads Specialist Manager will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other digital platforms. The role requires a strong analytical mindset, strategic thinking, and hands-on experience in managing advertising budgets to maximize ROI and achieve business objectives.
Key Responsibilities
Campaign Strategy & Planning
- Develop and execute performance marketing strategies aligned with client objectives.
- Plan and manage paid advertising campaigns across Meta Ads, Google Ads, YouTube, LinkedIn, and other relevant platforms.
- Conduct audience research, competitor analysis, and campaign planning.
- Recommend suitable advertising strategies based on client goals and budgets.
Campaign Management
- Create, launch, and manage advertising campaigns.
- Monitor campaign performance on a daily basis.
- Optimize campaigns to improve ROI, CTR, CPC, CPA, CPL, and ROAS.
- Perform A/B testing on creatives, ad copies, landing pages, and audience segments.
- Allocate and manage advertising budgets efficiently.
- Ensure campaigns are delivered within agreed timelines and budgets.
Performance Analysis
- Track campaign performance using Meta Ads Manager, Google Ads, Google Analytics, GA4, Google Tag Manager, and other analytics tools.
- Prepare weekly and monthly performance reports.
- Analyze key metrics and recommend improvements.
- Identify opportunities for campaign scaling and optimization.
Client Management
- Understand client business objectives and marketing goals.
- Participate in client meetings and strategy discussions.
- Present campaign performance reports and optimization recommendations.
- Coordinate with account managers and client servicing teams to ensure campaign success.
Team Collaboration
- Work closely with graphic designers, video editors, content writers, web developers, and social media teams.
- Coordinate with internal teams to ensure timely delivery of creatives and campaign assets.
- Review creatives and landing pages from a performance marketing perspective.
Budget Management
- Manage advertising budgets across multiple campaigns.
- Forecast monthly advertising spends.
- Ensure efficient allocation of budgets to maximize campaign performance.
Lead Generation & E-commerce Campaigns
- Plan and execute lead generation campaigns.
- Manage e-commerce sales campaigns.
- Optimize conversion funnels and customer acquisition strategies.
- Improve lead quality and reduce acquisition costs.
Reporting & Documentation
- Maintain campaign documentation and reports.
- Prepare insights, recommendations, and future campaign strategies.
- Track KPIs and prepare monthly performance dashboards.
Skills & Qualifications
Required Skills
- Strong knowledge of Meta Ads Manager (Facebook & Instagram Ads).
- Expertise in Google Ads (Search, Display, Shopping, Performance Max, and YouTube).
- Experience with Google Analytics (GA4) and Google Tag Manager.
- Understanding of conversion tracking, pixels, events, and attribution models.
- Knowledge of audience segmentation, remarketing, and lookalike audiences.
- Strong analytical and data interpretation skills.
- Excellent communication and presentation skills.
- Ability to manage multiple client accounts simultaneously.
- Strong problem-solving and decision-making abilities.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Google Ads Certification and Meta Blueprint Certification are preferred.
- Experience with CRM tools and marketing automation platforms will be an added advantage.
Experience
- 2–5 years of hands-on experience in Digital Advertising or Performance Marketing.
- Agency experience will be preferred.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Client Retention Rate
- Campaign ROI
- Budget Utilization Efficiency
- Revenue Growth from Paid Campaigns
- On-time Campaign Delivery
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to work with leading brands across diverse industries.
- Exposure to high-budget advertising campaigns.
- Professional growth and career advancement opportunities.
- Collaborative and fast-paced work environment.
- Continuous learning and certification support.
Pay: ₹9,971.24 - ₹39,988.54 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Paid sick time
- Provident Fund
Work Location: In person
